Who is a Reseller and how can you become one?
E-commerce
9 August 2025
Nowadays, we are looking for different ways to make money, and reselling is an activity that offers many profits and opportunities. What's more, it can take many forms and operate in many industries - from clothing to IT. If you are wondering who a reseller is or how to become a reseller, we have prepared all the necessary information for you.
Reseller - who is it?
Generally speaking, a reseller is a person or company that sells goods or services, usually at a price plus a margin. Currently, this is a very popular practice in the streetwear and luxury brand clothing and accessories industry. Resellers take advantage of the demand and hype created before the release of a new collection or line from popular brands.
However, if we narrow the term down to hosting reseller, we can talk about the intermediation of the sale of servers (or, more specifically, space on these servers) between their physical owner and the final customer. However, this is primarily aimed at webmasters and marketing agencies that serve a large number of clients. With reseller hosting, they have access to an administrator panel that shows all the hosted sites in one place. At the same time, they can also separate them into individual, segregated accounts, which increases their security.
On the web, we can also encounter other types of reseller, such as under a software licence for online shops. A reseller is also a shop that acts as an intermediary for the products and services of another company, but under its own brand name.
What is reselling?
As we have already mentioned, reselling implies imposing a margin on the goods offered - usually a high one. This is particularly evident in the clothing sector, where buyers are able to pay crores for products that are no longer available for regular sale. This is what this business in the clothing and accessories sector is based on. Resellers, using a variety of buying channels, source desirable items, e.g. acquiring cult models from second-hand shops. If a new line is about to go on sale, they repeatedly sign up for waiting lists or do their best to be the first to attend the launch in shop.
Reselling works differently with regard to software licences. It does not involve jacking up the selling price at all, because in that case the customer would not take advantage of such an offer. After all, he could have purchased the licence directly from the software supplier for a lower price. The reseller business, and more specifically its business model, involves taking a commission on the customer's licence renewals. Those running such a business purchase a large package of licences from the supplier - the larger it is, the lower the cost they incur - and then resell it at a below-market price to their customers. This means that an actual profit is only made after a certain period of time.
How do I get started as a reseller?
You can start working as a reseller in many ways. For reselling clothes and accessories, you can start by finding a group of people online who are already doing this. As a member of the community, you will learn about the strategy and research the market. However, you need to bear in mind that the entry threshold is quite high - you need to have your own savings to buy the desired items. In addition, speed, cleverness and knowledge of trends count here.
In the case of hosting reselling, you first need to choose a good hosting provider, i.e. one that provides high quality servers, and then buy storage space from them and start selling it to your individual customers. The advantage of this solution is that you do not have to disclose who the physical owner of the hosting is, so you have the opportunity to operate under your own brand. Likewise for reselling software licences - contact your software supplier and negotiate an attractive partnership.
Quick and easy sales - benefits of signing a contract with InPost courier service
When reselling clothes, you will need an efficient shipping and delivery process. Currently, internet shoppers who buy on the internet value above all fast and cheap delivery. Parcel machine collection is also very popular. You can offer all this to your customers by entering into cooperation with InPost.
There are already more than 21,000 Paczkomat vending machines in Poland. They are available in both larger cities and smaller towns. At InPost, we are constantly expanding our network of services so as to meet customer expectations on an ongoing basis. We focus on fast delivery, which is complemented by various services such as InPost Pay or Paczka w Weekend.
We offer retailers the opportunity to take out a Subscription for businesses, allowing them to send courier parcels and send them via Parcel Machines. There are up to 4 different packages to choose from, which vary in price and duration. The main advantages of such an offer include:
- free courier arrival even for a single parcel;
- an unchanged price for the duration of the contract;
- promotional prices for COD, i.e. sending a parcel on delivery;
- fuel surcharge included in the package price.
By taking advantage of the InPost offer, up to 95% of your customers will receive their parcel the very next day after dispatch. What's more, you can benefit from a Subscription with access to aftercare and no hidden charges.
Reselling involves selling products at a price plus a margin. It mainly concerns the clothing industry. By working with InPost, this process can be carried out quickly and efficiently, which will definitely increase your customers' satisfaction.
Choose InPost Subscriptions for businesses and send parcels at a fixed price.
Take one minute to leave your contact details and start sending parcels from as low as 11.89 PLN*.
- One contract for courier and Paczkomat shipments
- Free courier pickups
- Express delivery
- Price guarantee for the duration of the contract
- Fuel surcharge included
- Dedicated post-sale support
* Net price per Paczkomat shipment in the Subscription 600 plan.
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