What to look out for when working with advertising producers? How do I choose a reliable partner?

The choice of a specific ad producer can have a huge impact on the success of an entire marketing campaign. Not every company has its own promotional departments, so working with partners plays a key role. Why is it so important and how do you find the perfect creative for your brand?

Cooperation with advertising producers - the basis for effective marketing

As an entrepreneur, you probably know what it is advertisement and how important it is in the development of a company. It turns out that the basis for successful marketing activities is the selection of the right producer of promotional materials. Some brands choose to set up their own group of specialists, but a sizable proportion of businesses use external professionals. This is especially true if physical advertising materials need to be dealt with.

Creators operate on different levels. Manufacturers of luminous advertising prepare LED materials or neon signs, while producers of billboards deal with pylons, coffers and banners. Still others focus on leaflets, business cards or posters and function as printers. All this allows marketing content to reach new people.

What is important when choosing an ad producer for your campaign?

• Experience - in the first instance, it is worth looking at the producer's past campaigns. It is best to check how they have performed in creating materials for companies in a similar or the same industry. If there is a possibility, you should check the feedback from other clients.
• Communication and understanding - contact with the producer must be efficient and dynamic. The advertising company is supposed to be open to your ideas and needs. It should offer advice when you have any doubts and demonstrate its professionalism at every stage of the service.
• Creative approach - check that this partner's product advertising is varied, that it doesn't follow established patterns and what its attitude is to new challenges. The idea is to make your materials stand out from other boards or signs.
• Quality of materials - whether you are ordering light boxes, flyers or other products, they should be created from high-quality materials and be resistant to the elements, for example, if they are to be placed on a building or in an urban space. Recipients of your content can associate the quality of your materials with your actions.
• Budget - prices for services depend on many factors, including experience. It is worth checking quotes from several manufacturers to compare them with each other and have room for negotiation. The service should be a financial fit for both parties.

InPost advertising - let's produce sensational advertising results together!

Did you know that advertising production is also possible at InPost? We produce original promotional materials which we place, for example, on our Paczkomat® machines. We wrap a minimum of four columns of doors, but if you wish, we will place an advertisement for your products on the entire machine.

It is worth combining this with sampling of goods, i.e. placing samples or full-priced items in the caches of the machines. At InPost, you can also purchase a campaign with banners on our website or display advertisements on the screens of the Paczkomat® machines.

And that's not all, as we also have a newsletter or mobile app where your adverts can appear. If you would like to get in touch with us, be sure to write to us using the contact form.

Together, we will work out the details of the collaboration and you will have a say in all the designs and visuals of your advertisements. With us, you will gain new customers and strengthen your image in the industry!