Advertising with InPost - a fresh approach to custom campaigns!

In the very centre of Warsaw you can watch our latest marketing realisation for the Coca-Cola brand in cooperation with the !eatme advertising agency. One of our Paczkomat® devices was used as a carrier for an unusual advertisement. You too have the chance to use such an option for your brand. What did the advertising cooperation with InPost look like and what guided us while working on the campaign? Read on!

Special action - InPost x Kinley ad

Our latest special action is advertisement Kinley tonic. In the heart of the capital, we covered one of the Paczkomat vending machines entirely with a veneer showcasing the two new drinks flavours, using neon and live plants. The individual approach to the partner allowed for the creation of unusual and creative advertising .

Two creations presenting drinks were enough to cover the entire large Parcel Machine, and that's not all. In addition, the top of the machine featured a special a neon light with the Kinley brand name, which is particularly impressive at night , increasing the visibility of the campaign.

The sides of the Parcel Machine are covered with special ivy and the upper part is decorated with a variety of green living plants. This gives the whole thing a fresh, holiday feel. The look of the creation alludes to breaking the routine and reaching for new product flavours. It is all about the appearance, but it is always what is on the inside that is important....

This is why we have relied on product sampling as part of the InPost x Kinley campaign. In each box during the campaign, along with newly inserted parcels, couriers also place cans of the drink. In this way, customers picking up their orders can take the opportunity to enjoy a free gift from the brand and test the new tonic flavours. Why does product sampling work? It is a solution that helps to win new customers with physical products or samples.

Slogans alluding to surprise and twist are perfectly reflected in the placement of such fresh and holiday advertising in the heart of a dynamic city . A mere glance is enough to transport one's thoughts to the tropics. Creation of this type draws attention, retains audiences and is memorable .

Wrapping of parcel machines - for your brand

At InPost we are open to innovation and, as you can see from the campaign with Kinley, we take an individual approach to each customer. Nothing is impossible for us so we will be happy to arrange your next venue according to your, even the craziest, ideas.

Outdoor advertising involving the wrapping of Parcel Machines is:

• message visible from afar;
• message illuminated around the clock;
• a unique way of reaching customers.

Our units are located in frequently visited areas, so you get the assurance that your advertisement will reach many recipients. It's up to you what the veneer looks like, but we take care of the production and installation so it's fully weather-resistant .

Sampling products with InPost - benefits

Advertising on the Parcel Machine combined with product sampling is an ideal option for promoting a new product in the range. Thanks to the possibility of testing the product for free, the chance that the customer will purchase it again on their own if it meets their expectations and appeals to them increases.

Sampling products in our caches allows you to increase conversion, as well as brand recognition . It enables us to organise a one-of-a-kind campaign, a perfect representation of which is our collaboration with Kinley, of which we are extremely proud.

Advertising with InPost - why is it worth it?

The example of InPost advertising in cooperation with Kinley is proof that with our team you can realise exactly the campaign you dream of. We focus on an individual approach, combine the right media and draw the attention of potential customers. We achieve objectives in an original way, which is becoming increasingly difficult in today's marketing world full of creative ideas.

If you want effective advertising that captures the spirit of your brand, be sure to write to us via the contact form. Follow the example of Kinley and bet on advertising with InPost !