There is currently a high level of market saturation in many industries. This means that the consumer has a multitude of similar services and products to choose from at similar prices. Consequently, success is often determined by nuances. Here are some interesting marketing activities that will allow you - while maintaining a similar or even higher price than your competitors - to achieve a satisfactory turnover. 
Marketing activities are activities that aim to attract the attention of your current or potential customers. This will help you to stand out from your competitors in the market and meet your audience's expectations. Below are examples of the types of marketing activities you can apply to your shop.
Share a parcel with a Parcel Machine
An online shop offering Parcel Machine delivery in the current environment gains an obvious advantage over its competitors. The customer can pick up his parcel at any time of the day or night. He or she can also open the box with his or her order without touching the panel - simply by installing the following on the smartphone InPost application Mobile and - for security reasons - will make its location available. A notification will be displayed on your phone as soon as the parcel is placed in the Parcel Machine.
Organise a competition on Facebook
For many companies, being active on social media is the cornerstone of their marketing activities. Unlike traditional advertising, on Facebook the customer does not have to remain passive. They can "like", share company materials and invite their friends to like the website. In this way, more people get to know your offer and may even want to place an order! If you are just starting out on social media, invite your customers to post a photo of your product or describe it in a creative way - e.g. with a rhyming couplet.
Ensure a user-friendly and intuitive webshop interface
The success of your online business is largely dependent on your IT background. For this reason, you should think carefully about which platform you want to "set up" your online shop on. By taking this step, you will have the opportunity to adapt your online shop to your customers' expectations and your own. When analysing the offers of individual services, it is worth paying attention, for example, to integration with instant payment systems, which will be very useful when processing orders. Integration with courier companies, where the addition of InPost and Parcel Machines services translates into a reduction in the level of abandoned shopping carts. 
Take advantage of Google Ads
This is a surefire way to advertise your products to people who are looking for them! The undisputed leader in the search engine category targets everyone, so this element should not be missing from your marketing efforts. If you want your website to show up among the search results of interested people, you need to choose your keywords and phrases accordingly! You can also change numerous parameters - the territorial scope of the campaign, the range of amounts you want to spend on advertising and much, much more. It is worth signing up to the programme and starting to generate income from Google Ads (formerly Google AdWords).
Include newsletters among your marketing activities
Whether you are just starting your business or already have a sizeable number of customers, remember to always stay "in touch" with them. In addition to running a Facebook page, you can also reach them through newsletters. Not everyone has the time to regularly visit an online shop in search of new products and attractive promotions. But they will certainly open the page if they are informed by email about the bargains waiting for them! A newsletter is only as good as it should be if you ensure that the frequency of your messages is right - they must not come too often or they will end up in the 'spam' folder. And remember to be specific - the e-mail should be of interest to the customer and encourage them to visit your shop again, not a summary of your entire offer.
Ensure interesting and unique product descriptions
When browsing products online, the customer is not only looking for a competitive price or fast delivery. These factors, although very often decisive for the purchase, are not the only ones. Many people visit online shops looking for information on the parameters or possible uses of a product. Therefore, it is worth taking care of interesting, original descriptions in your shop. If the customer learns everything he or she is interested in from reading them, he or she will already be one step closer to placing an order. Unique content on the website also has great power when it comes to its position in search results.
Offer discounts to loyal customers
One of the secrets to the success of large online shops is the ability to make the customer's purchases no longer occasional. Once you have a discount system in place for regular orderers, you can expect your business to become much more stable. It is then easier to predict future turnover and budget for further growth. This will be very useful when you want to expand your online shop.
Choose InPost Subscriptions for businesses and send parcels at a fixed price.
Take one minute to leave your contact details and start sending parcels from as low as 11.89 PLN*.
- One contract for courier and Paczkomat shipments
- Free courier pickups
- Express delivery
- Price guarantee for the duration of the contract
- Fuel surcharge included
- Dedicated post-sale support
* Net price per Paczkomat shipment in the Subscription 600 plan.
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