Unusual advertising - the perfect way to surprise your audience?

Advertisements have a mission to reach potential customers. Today, this mission is becoming increasingly difficult - audiences have learned over the years not to pay attention to them. This is why advertisers are reaching for new solutions: they use unusual marketing campaigns that deviate from standard templates and conventions. What do you need to know about them? Are they really more effective?

Unusual advertising, or what kind of advertising?

Atypical advertising is a broad spectrum of innovative, bold and original promotional strategies. We love this kind of marketing! It really grabs attention and encourages purchase; especially when elements of the AIDA (Attention, Interest, Desire and Action) model are included.

Examples include:

• Product sampling - customers can experience the product without having to pay;
• content in unexpected places - sometimes it is better to decide to place an advert on a staircase or pavement than on a wall;
• unusual presentations of products or services - demonstrations, art installations and unobvious initiatives provide great publicity;
• sponsorships - it is worth looking for non-trivial combinations such as computer games;
• humorous approach - consumers appreciate jokes, within the limits of good taste of course.

The use of unusual advertising campaigns is an attempt to break the mould and grab the attention of your audience in a surprising and enjoyable way. If you want your advertisement was unconventional, you have to be creative first and foremost.

Purpose of atypical advertising

The main purpose of unusual forms of advertising is to capture the attention of the audience. Today, consumers are bombarded with thousands of messages every day. Unusual marketing content helps companies to stand out above the media noise and surprise. We believe that this importance really should not be underestimated.

In addition, rare advertisements create memorable impressions. Sometimes they evoke surprise and sometimes laughter or even controversy. This promotes brand or product recall by the potential customer. He or she will be reminded of its existence when shopping, for example; he or she may then be tempted to choose it.

We would also like to draw attention to another important point: innovative messages are conducive to brand image. They present it as creative and bold. It's an easy way to gain a competitive edge; sometimes it really is worthwhile to stand out from the crowd. Especially when it means increasing the chance of a potential increase in the earnings generated.

Such advertising is sometimes accompanied by a so-called buzz on social media. Some content becomes a source of a lot of excitement online, and people like to share them in such a case - viral campaigns reach a large audience without having to pay extra. Thanks to them, people all over Poland and sometimes even neighbouring countries can learn about the existence of local companies.

Is it worth using unusual forms of advertising?

Yes, and nowadays you even need to! It is crucial that the advertising message of the business you are running reaches a large audience, as this is a simple and effective way to increase conversion rates.

However, you must bear in mind that unusual advertising will produce negative results if it is poorly planned or received negatively by consumers. The implementation of complex ideas requires the purchase of specialised materials and an exquisite knowledge of the environment - both physical and industry-specific. All this should be meticulously thought out by specialists.

Not all brands, products and services lend themselves to extraordinary promotional campaigns. The effectiveness of this type of strategy depends on:

• context;
• recipients;
• campaign objectives.

It is also worth following the principle of proportionality: advertising should be relevant to the product being promoted. Otherwise, the activity will lose its meaning and coherence.

However, unusual marketing should be in addition to traditional and online marketing.

Wondering where to start and need help? We are at your service. The corporate advertising offer from InPost is a cooperation that will bring you nothing but benefits. We are a trusted business partner and the offer is prepared according to your company's needs! Visit inpost.pl/advertising to find our detailed offer.

InPost advertising - unusual solutions for your business

We provide unusual advertising solutions to ensure your business gets the right publicity. Our proposals include a range of innovative services that enable you to reach your customers in an innovative and effective way.

By choosing us, you can opt for:

• advertising on Parcel Machines® - we allow for both wrapping them and displaying pre-prepared content on the screens;
• product sampling - free samples provide a great opportunity to showcase the goods being sold;
• e-mail marketing - we have an impressive number of newsletter subscribers, which can include space for your advertising message;
• PUSH notifications in InPost Mobile - notifications referring to your company will appear on the screens of your phones;
• online banners - our website and mobile app are excellent places to publish banners.

Together we will reach your target audience and promote your business, product or service. Plus, working with us will set your company apart from the competition.