A well-developed online promotion strategy definitely helps to grow the business and gain new customers. It is virtually impossible to do without it. Recipients expect efficient communication with the brand and trust companies that consciously build their image. So which marketing tools are best to use in order to make sure that the commitment to prepare a campaign has the best possible effect? 
Marketing tools increase the chances of success
Maintaining a professional website, positioning in search engines, presence on the most popular social networks - these are just a few examples of internet marketing activities. They are indispensable for achieving the set objectives. Most often, it will be about reaching a specific target group with a message and creating long-term relationships with recipients - after all, they can turn into new customers at any time, especially if they have already become familiar with our products. A great deal of work and creativity goes into developing the strategy and implementing the chosen marketing activities. It is worth remembering that the use of marketing tools can be very helpful, so we should not overlook this aspect of promotional activities. Thanks to them, we will increase the effectiveness of our campaigns, we will easily measure the effects achieved and we will see more quickly what needs to be improved. It should also be borne in mind that marketing tools should be selected according to the activities carried out.
Types of marketing tools - what to opt for?
Every year, there is an increase in the number of companies that rely on online promotion. Thus, the demand for unique solutions supporting activities aimed at increasing sales or creating a positive image of the company on the Internet is growing. The most popular, and at the same time the most effective, marketing tools have been developed by experienced specialists who know the industry and the specifics of online marketing very well - we can trust them without hesitation. Of course, different tools are assigned to each online marketing activity, so we have decided to group them together. Choose the ones that fit into your company's promotional strategy.
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Website-related marketing tools:
- Google Analytics - an online tool for analysing website statistics;
- Google Keyword Planner - a tool that allows you to design or develop campaigns run with this Google search engine in mind. It is also useful for setting rates and budgets for individual campaigns;
- Google Search Console - a free online platform with which to check the indexation status of a website by Google's search engine and optimise its visibility;
- Hotjar - a comprehensive marketing tool for collecting information about website user behaviour.
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Marketing tools for network monitoring:
- Google Alerts - a tool to track emerging content about our brand;
- Mention - a tool for finding mentions of a company;
- Brand24 - a tool for monitoring the web in terms of defined queries;
- Buzzsumo - a platform through which we monitor user engagement.
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SEO tools:
- Senuto - a service collecting data on the visibility of more than 100 million keywords and more than 5 million domains in the country;
- SurferSEO - a cutting-edge tool that analyses sites from the top 47 search results to provide information about their common features;
- Semrush - a tool for testing campaign effectiveness SEO and SEM,
- Ahrefs - a tool for link profile analysis, position monitoring and analysis of content published on the web.
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Marketing tools for social media:
- Sotrender - an analytics tool that measures the effectiveness of social media communications;
- Social Blade - a platform through which we track social media statistics and analysis;
- Facebook Audience Insights - a tool to check the interests, demographics or average activity of users from a selected target group;
- Sociomatik - a tool with which we can manage all social media in one place.
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Graphics-related marketing tools:
- Canva - an online tool for preparing extremely interesting graphic designs - both for print and for the web;
- Snapseed - a useful photo editing app;
- Adobe Stock - a service where we can search for a huge number of images for use in advertising materials;
- Photoscape - a graphics and photo editing programme.
As you can see, there is now a wide range of different marketing tools to choose from, so we are sure to find the perfect solution for our online activities. We will quickly find out which marketing tools will serve our activities best. It is definitely worth using modern technologies to improve promotional strategies and to stay ahead of the competition, which is not an easy task. However, it is important to remember that marketing tools work in the long term - we will not see results immediately.
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