Looking at the growing interest in online shopping, many entrepreneurs are deciding to open their business online. This is certainly a very interesting way to start your own business. However, when deciding to do so, it is important to bear in mind some basic principles. 
Online shops are slowly replacing their traditional counterparts, offering the same goods at a lower price. Therefore, the e-commerce market is constantly growing and the competition is not sleeping. Therefore, if you want to open a successful e-business, you need to remember a few basic rules.
Online shop - where to start?
When deciding to set up your own e-shop, it is worth thinking things through. First of all, we are talking about financial matters. As is widely known, before the business starts earning money, it will be necessary to invest in it. Therefore, already at this stage, the owner should consider how much of his/her own contribution he/she is able to put into the start-up and how to optimise costs. When running e-commerce, it is necessary to establish cooperation with a selected courier company. Entrepreneurs want both professional and cheap delivery. Our offer guarantees a low price and the fastest possible delivery. Find out more about Subscriptions for Business and contact us."
It is also a good idea to carry out a market analysis that will provide the entrepreneur with clear information regarding the competition. This is important because the information gained will help determine whether a business in this industry will prove profitable and what needs to be done to stand out from rivals.
What do you need to know about setting up e-commerce?
Usually the first step, when setting up webshop is to come up with a good, catchy name. However, you should remember to check whether it has already been taken. To do this, use the company search engine available on the website of the Polish Patent Office.
The decision to name a company is worth thinking very carefully about. The chosen option should always represent the company in question. Any change in this aspect is often very risky. When deciding on such a step, one should be prepared for the necessity of building the brand's reputation from scratch.
Running an online shop involves a number of obligations and, above all, legal formalities that the owner must bear in mind in order to run the business in compliance with the regulations. Before its launch, it is necessary to:
- register a business,
- Apply for REGON and NIP,
- set up a company bank account and inform the tax office,
- select the type of taxation,
- report the insurance (health and social security) to the office.
In order for an e-shop to operate legally, however, it is not enough to deal with official matters. You also need to perform a number of actions on the website itself. Information that should be included on the website is:
- full company name,
- business address,
- the name of the authority which has registered the activity,
- the legal form under which the company operates,
- numer NIP in REGON,
- information on costs and delivery times,
- information on the possibility and method of making a complaint.
In addition, each e-shop must have clear and publicly available rules and regulations. The website should also contain information about its privacy policy and the rights that buyers have - including the right to withdraw from the contract.
Brand building
Once you have dealt with all the formal and legal issues, it is worth moving on to marketing matters. Brand building and customer networking are the basics when it comes to promoting an e-shop on the Internet.
Before starting any activities, it is necessary to define precisely the target group at which the shop's product range or the services offered are aimed, and to which the marketing measures undertaken are intended to reach. This will make it much easier to imagine and determine what our potential customer needs.
It is also worth paying attention to the way we present our offer on the website. It is primarily about its visualisation - remember that the first impression is the most important and very often decides whether a customer will use your services. Aesthetics and the absence of errors (not only technical, but also linguistic!) will certainly attract a wider range of customers.
If a company has products for sale, care should be taken to ensure that they are properly photographed. The photos posted on the website should be clear, accurate and of good quality. Attention should also be paid to product descriptions, which will be beneficial when thinking about SEO in the future.
Good marketing as a basis for success
The marketing concept that e-commerce will follow should be developed even before the business is launched. It is important to remember that building a brand and using marketing strategies is an ongoing process. Therefore, when running your own business, it is best to focus on introducing newer and newer facilities and carrying out marketing activities that build brand reputation.
The key aspects of any e-commerce business are the customer and the goods. Therefore, all strategies undertaken should be based primarily on the benefit to the consumer and good advertising of the products sold or services offered.
Choose InPost Subscriptions for businesses and send parcels at a fixed price.
Take one minute to leave your contact details and start sending parcels from as low as 11.89 PLN*.
- One contract for courier and Paczkomat shipments
- Free courier pickups
- Express delivery
- Price guarantee for the duration of the contract
- Fuel surcharge included
- Dedicated post-sale support
* Net price per Paczkomat shipment in the Subscription 600 plan.
Czytaj również
