Sampling - what is it? Is it an effective marketing method?
For business
3 March 2024
Brands' marketing activities are growing all the time, and companies are reaching for more ways to win new customers. One of these is product sampling. What is it, what are its benefits and how can we help you?
What is sampling?
What is sampling in business promotion processes? It is a marketing activity that involves giving product samples to people who are potential customers of brands. For example, a cosmetics brand may make creams or lotions available in small packs to encourage the purchase of standard goods.
Sampling in marketing is used in many industries, including but not limited to: food, pharmaceuticals and streaming. The way to provide a free sample is not necessarily just to give away a small product, but also a free period on a VOD service.
Is it worth using sampling in an advertising campaign?
Sampling campaigns bring a lot of benefits to brands, so it is worth using them in your campaigns. Thanks to them, potential customers have a chance to get to know the product, which they would not reach for on their own, e.g. due to high competition on the market. When it meets their expectations, there is a good chance that they will buy the full product.
Sampling in advertising is an important element in building brand awareness among consumers. Consumers become more familiar with the products, making them more likely to reach for them during their purchases. Such campaigns also contribute to increasing trust in companies and developing a positive opinion of them.
Advertising Sampling is an ideal way for companies to promote new goods or services. It works well in conjunction with other activities, including but not limited to internet or outdoor campaigns in the form of billboards. However, care must be taken to properly match samples to the target group.
Product sampling with InPost - realise the advertising potential!
You already know what product sampling is, so it's time to learn that you can plan to give away samples with us. At InPost, we offer to make free gifts available to potential customers through boxes in the Paczkomat®️ devices.
Our couriers can leave your products next to the parcels placed in the machines. In this way, the customer who picks up his parcel has the additional option of testing the gift. Such a gift causes a positive surprise and draws the attention of the potential buyer. The multitude of machines nationwide means that we have more than 3 million boxes available. In this way, you can build your brand recognition in the national or local market - the decision is yours.
In addition to this, in order to strengthen the promotion of the product, you should opt for accompanying activities such as wrapping the vending machines Paczkomat®️ with promotional materials. You will also place information about the distribution of new goods on the screens of the machines.
If you would like to provide your customers with samples of your goods, be sure to write to us via the contact form. We will be happy to provide you with all the information you need and help you plan an effective campaign!
Advertising your company with InPost? Always a good idea!
Take a minute to leave your contact details and we’ll prepare a tailored offer for you.
There are plenty of possibilities:
- Branding on Parcel Locker machines
- Ads displayed on Parcel Locker screens
- Sampling of promotional products
- Banner ads on the InPost website
- Advertising in the InPost newsletter
- Push notifications in the InPost Mobile app
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