Sample distribution in e-commerce - grow your business with InPost Fulfillment
Dla biznesu Fulfillment
24 October 2024
Sampling, i.e. the distribution of product samples, is an effective strategy that supports the development of e-commerce by: building brand awareness, increasing purchase conversion and gaining customer loyalty.At InPost, we understand perfectly well that efficient logistics in the delivery of samples are crucial to the success of promotional activities. As part of the InPost Fulfillment service, we help you to streamline the entire process: from warehousing to distribution.
Find out why InPost Fulfillment is a great way to reach new customers and gain a competitive edge.
Sample distribution - what does it mean for business
With sampling, your existing and potential customers have the opportunity to try out the products on offer and convince themselves of their quality. Thus, distributing samples is an investment in your business as it influences purchasing decisions and fosters a direct relationship with the customer. It is also an opportunity to collect honest feedback about the product. 
We know from experience that a well thought-out process for the provision of samples can bring benefits such as:
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acquire new customers and increase conversions - customers are much more likely to buy a product that they have had the opportunity to test beforehand;
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building brand awareness and brand loyalty - sampling creates a unique experience with the brand, which increases the likelihood of the customer returning,
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promotion and recommendations - satisfied customers recommend products, increasing the reach of the brand.
How does InPost Fulfillment support the distribution of samples?
The InPost Fulfillment service is comprehensive logistics service , which ensures smooth order flow and timely delivery. Our system integrates with the VTEX platform, allowing you to seamlessly manage your orders and track their status in real time. 
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We provide full order processing and stock management - From warehousing to sending via Parcel Machine, Parcel Point or via InPost Courier. Your products will arrive in a professionally managed warehouse, enabling a fast response to each order.
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We minimise waiting times - ordering a sample is quick, which has a positive effect on the recipient's satisfaction. With our services, you will reach customers from all over the country using the extensive InPost network, which provides convenience and flexibility of delivery.
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We optimise logistics costs - thanks to the efficiency of the process, we reduce costs: this benefits both us and your budget.
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Comprehensive campaign management - We take care of more than just the logistics of the process. We can also relieve you of the burden of formalities such as contracts, delivery advisories or marketing campaign planning.
How do you start a sampling campaign with InPost Fulfillment?
We are committed to effectively relieving you of the burden of delivering samples to your customers, so that you can focus on growing your business. Implementing the InPost Fulfillment service for business requires just a few steps:
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Signature of the agreement - includes logistical aspects and data processing.
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Logistics and warehousing - samples of your products arrive at our warehouse, where they are safely stored and prepared for shipping.
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Marketing campaign - As part of the cooperation, we prepare the marketing campaign strategy, support the creation of graphics and product sheets, which allows full personalisation of the samples.
Industries that particularly value InPost Fulfillment in sample distribution
A customised approach to sample distribution in e-commerce is particularly important. Every business is characterised by different requirements on the part of its customers - often dictated by the specifics of the products - and therefore whatever industry you are in, you can count on personalised solutions . InPost Fulfillment is appreciated by companies for which sample distribution is a key element of the marketing strategy. These include:
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Food products - Among the key needs for this category is for samples to reach consumers quickly and in perfect condition. InPost Fulfillment ensures that products are stored in optimal conditions and distributed efficiently.
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Cosmetics - InPost Fulfillment enables personalised packaging of cosmetics samples, which strengthens the customer's perception of the brand and increases the chances of purchase.
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Personal care - Personal care products, like cosmetics, often require skin testing. By sending samples before making a purchase, companies enable the customer not only to experience the products, but also to build trust.
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Beverages - InPost Fulfillment facilitates the rapid distribution of beverage samples in different packs, which supports the promotion of novelties.
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Children - Children's products require special care during distribution. InPost Fulfillment ensures safe and hygienic conditions for both storage and packaging.
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Pet food - Finding the right pet food is often a matter of much experimentation, which is why many pet owners value the opportunity to test a product before buying.
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What does the operational process look like?
The process begins with the placing of an order for samples, which arrive at our warehouse and are stored there. The samples are then prepared for dispatch and efficiently delivered to customers via Parcel Post, Parcel Point or via InPost Courier. Choose InPost Fulfillment with the best carrier on the market!
You already know that InPost Fulfillment is much more than just logistics . It is an efficient process whose priorities are always customer satisfaction and the growth of your business.
Give your customers the opportunity to discover the quality of your products for themselves, and give yourself time to develop other areas of your business!
Grow your business with InPost Fulfillment
Storage, packing, shipping – you don’t have to do it yourself! Leave it to the professionals.
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- Lightning-fast delivery
- Cost reduction
- Zero shipping issues
- Peak-season support
- Tailor-made offer
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