Having a presence on Facebook offers companies in many different industries new opportunities. It is no different for online shops. Find out what you can do to gain new customers and keep your existing ones with you. After reading the following article, you will see that you have at least a few aces up your sleeve. Decide which ones you want to reach for!
Shop promotion on Facebook - first steps
When embarking on an online business, you have to get used to the knowledge that it is a long-term process. Even the biggest online brands started 'from the first like'. This is why it is so important to create the right strategy. One element of this strategy is to carefully define your target audience. Who do we address our offer to? What effect do you want to achieve? These are questions that need to be asked. Regularity in publishing new posts, adding photos etc. will also be essential to success. Being active on Facebook must become one of your daily, routine activities. If you already know that you can't find a single moment each day to publish a post or browse the comments and messages on Facebook, have your profile managed by a specialist. Whichever solution you choose, don't be discouraged by initial setbacks or too few "increments" - every great work takes time. 
How do you promote your online shop on Facebook with interesting content?
If your shop's Facebook fanpage is to be vibrant, valuable posts need to appear regularly. For example, advice texts written by experts are well received by readers. Although they may not immediately result in an exponential increase in orders, in the long term they will help to build the website's online position. They will make the shop look professional and potential customers will trust the content they read on the fanpage.
How do you promote your shop on Facebook through competitions and surveys?
Activity on social networks has one fundamental advantage over traditional advertising. It allows users to be activated in various ways. One of them is to organise competitions with prizes. However, it must be remembered that they should not be decided 'by lottery', as all kinds of lotteries are regulated by separate regulations. Approvals from the Director of the Tax Administration Chamber are needed to conduct them. Another interesting option on Facebook are surveys, through which it is possible to find out visitors' preferences with regard to the products on offer. 
Facebook shop promotion via live broadcast
When promoting a shop's Facebook profile, you can schedule a live broadcast to tell people about new products, show new products, answer questions or inform them about upcoming bargains. You can also answer users' questions or inform them of upcoming offers. This way of communicating will allow you to show the "human face" of your company and, if you do it skilfully, gain the sympathy of your customers.
Promoting your product on Facebook with paid advertising
Almost everyone who runs a shop online knows about the existence of Google Ads (formerly: Google AdWords). Also on Facebook, it is possible to use paid advertising in the form of FB Ads. It is worth bearing this in mind and allocating a certain proportion of your budget to promotion that will increase the reach of your posts. However, this is not all Thanks to this solution, you can inform your audience about current promotions (e.g. weekend promotions), current offers and much more.
Facebook shop advertising - remember to measure its effects
As mentioned in the introduction, action on social networks should be based on a carefully developed and consistently implemented strategy. It is no different with regard to advertising - Facebook's tools allow their effectiveness to be precisely tracked. Among other things, they provide insight into the percentage of people who were shown an ad and clicked on it.
Promoting your shop on Facebook - bet on professional customer service!
An invaluable source of knowledge about how customers feel is the comments they leave under posts and photos, as well as reviews about the company. However, it is important to bear in mind that some of these will be negative. This is a natural phenomenon because, as research shows, a person who is dissatisfied with a product or service will share his or her opinion with many more people than someone who has a good opinion of the goods purchased. The key to a company's success online is to deal appropriately with negative feedback - and this certainly does not mean deleting it. Instead, it is worth writing back to the user immediately, trying to explain the situation and offer a successful solution. This is an excellent opportunity to subtly reassure other recipients that the company is doing its best to meet their expectations.
Respond quickly, concretely and comprehensively
When running a Facebook profile, it is important to remember that it is an excellent platform for quick, direct contact with customers. The right handling of private messages on Messenger will translate into increased sales in both the short and long term. A person looking to make a purchase is often looking for additional information to confirm their choice. If they contact you via Messenger, answer their questions fully and accept the order.
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