The e-commerce market in 2026 is growing faster than ever. Customers expect immediate delivery, complete predictability and hassle-free returns. For online shop owners, this is a huge opportunity but also a challenge. That is why, in the latest episode of the #BiznesPaczka podcast, we discuss how fulfilment is becoming a key element of competitive advantage in online sales.
Adrian Gorzycki’s guest is Łukasz Wysokiński, Director of the Fulfillment Business Unit at InPost , which explains how modern logistics processes can transform the way any e-commerce business operates, regardless of its size.
What will you learn from this episode?
The conversation touched on a number of practical topics that will help you see logistics as an area that genuinely supports business growth:
✅ What is a cut-off and how does it affect conversion rates? you’ll find out why setting the right cut-off times can boost your sales.
✅ How to cope with seasonal peaks and high order volumes particularly important during periods such as Black Week or the festive season.
✅ How does fulfilment reduce operating costs? both those relating to order processing and those relating to warehousing and returns processing.
✅ How logistics builds a competitive advantage Fast and reliable deliveries are becoming a key factor in customers’ decision-making.
✅ How to prepare your shop for international expansion from the import of products to their management within the international supply chain.
✅ Why automation is the cornerstone of e-commerce scaling and how it works in practice at the fulfilment centre.
✅ What can be done to improve last-mile delivery? or how to meet the expectations of even the most demanding customers.
Who is this episode for?
This material is a great source of information for:
- online shop owners,
- e-commerce managers,
- people responsible for online sales development,
- anyone looking to optimise their logistics costs,
- companies looking for modern solutions in the field of fulfilment and delivery.
Why is it worth a listen?
This episode presents specific examples, tools and strategies that actually:
- improve operational efficiency,
- enhance the customer shopping experience,
- contribute to an increase in sales,
- help you prepare for scaling your business.
This is practical knowledge that can be put into practice almost immediately.
🎧 Listen to the episode:
👉 https://youtu.be/B0gd3fZKcXk
You can also listen to us on Empik GO .
Grow your business with InPost Fulfillment
Storage, packing, shipping – you don’t have to do it yourself! Leave it to the professionals.
Take a minute to leave your contact details and gain more time while reducing costs.
- Lightning-fast delivery
- Cost reduction
- Zero shipping issues
- Peak-season support
- Tailor-made offer
Czytaj również
