How will fulfilment transform e-commerce by 2026?

The e-commerce market in 2026 is growing faster than ever. Customers expect immediate delivery, complete predictability and hassle-free returns. For online shop owners, this is a huge opportunity but also a challenge. That is why, in the latest episode of the #BiznesPaczka podcast, we discuss how fulfilment is becoming a key element of competitive advantage in online sales.

Adrian Gorzycki’s guest is Łukasz Wysokiński, Director of the Fulfillment Business Unit at InPost , which explains how modern logistics processes can transform the way any e-commerce business operates, regardless of its size.

What will you learn from this episode?

The conversation touched on a number of practical topics that will help you see logistics as an area that genuinely supports business growth:

✅ What is a cut-off and how does it affect conversion rates?  you’ll find out why setting the right cut-off times can boost your sales.

✅ How to cope with seasonal peaks and high order volumes  particularly important during periods such as Black Week or the festive season.

✅ How does fulfilment reduce operating costs?  both those relating to order processing and those relating to warehousing and returns processing.

✅ How logistics builds a competitive advantage  Fast and reliable deliveries are becoming a key factor in customers’ decision-making.

✅ How to prepare your shop for international expansion  from the import of products to their management within the international supply chain.

✅ Why automation is the cornerstone of e-commerce scaling  and how it works in practice at the fulfilment centre.

✅ What can be done to improve last-mile delivery?  or how to meet the expectations of even the most demanding customers.

Who is this episode for?

This material is a great source of information for:

• online shop owners,
• e-commerce managers,
• people responsible for online sales development,
• anyone looking to optimise their logistics costs,
• companies looking for modern solutions in the field of fulfilment and delivery.

Why is it worth a listen?

This episode presents specific examples, tools and strategies that actually:

• improve operational efficiency,
• enhance the customer shopping experience,
• contribute to an increase in sales,
• help you prepare for scaling your business.

This is practical knowledge that can be put into practice almost immediately.

🎧 Listen to the episode:

👉 https://youtu.be/B0gd3fZKcXk

You can also listen to us on Empik GO .