Do you think running a sales platform is a great business idea? Are you convinced that the dynamic e-commerce industry will be the ideal professional environment for you? Surely you are wondering how much it really costs to webshop . Are you facing a major investment? Or do you not need a large financial contribution to start with? We will try to dispel your doubts! 
Cost of creating an online shop - what does it depend on?
Until a few decades ago, it was difficult to imagine the possibility of selling online - a commercial activity involved buying or renting a suitable space, bringing in goods and hiring employees, not to mention all the formalities. The high costs effectively discouraged many potential entrepreneurs, who were ultimately afraid of high risks or did not have sufficient financial resources. Today, things are very different. The Internet has opened up an unlimited number of unique opportunities, such as setting up an e-commerce business. Having your own online shop does not at all mean high investments and complicated, time-consuming activities. A professional and fully functional sales website can be set up from as little as PLN 1 000-2 000 and you will quickly start selling your goods! However, it is worth remembering that the final cost of an online shop consists of several important issues, without which we cannot do without.
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Price of a professional online shop - e-commerce platform
To begin with, there is the challenge of choosing the right e-commerce platform. In order to make the best decision, we need to consider what we care about most and what our business needs are. We must also try to look ahead and determine the most relevant goals. The platform you choose should grow with your business. There are currently three options to choose from:
- free open-source platforms - Creating a professional online shop does not necessarily involve a high price, just choose free software, e.g. Magento, PrestaShop or WordPress with the WooCommerce plug-in. The main advantages of these types of platforms include: a free script, help from other users, the possibility to install add-ons and unlimited development. Unfortunately, however, you have to pay for some functionalities;
- paid platforms (subscription) - Another system is the popular Saas model (software as a service) - it consists in renting shop software over the Internet in the form of a service provided by the producer, e.g. Shoper, Sky-shop, iStore. As part of the subscription, we have access to many useful extensions, but it is important to bear in mind that we only rent the shop - we do not own it in the full sense of the word;
- dedicated platforms - by far the most expensive solution will be a "tailor-made" sales service prepared to our order by a specialised company - we will pay for it even several hundred thousand zlotys, but the valuation in this case is always individual and depends on many factors.
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Cost of making an online shop - domain, hosting and SSL certificate
The next step is to choose a suitable shop name - it should be simple, catchy and short so that customers can easily remember it. Prices of domains with the .pl extension start at around PLN 50 per year - so it is not a big expense. A very important aspect of any sales website is also hosting (server) - this is where all the data, files and folders are stored. This is where our online shop is registered. If you opt for a subscription platform, hosting is included in the price. In other cases, it will be an expense of PLN 100 to PLN 400 per year. Also ensure that you have an SSL certificate. This is a certificate concerning the use of appropriate encryption tools in communication with the customer, which is a guarantee of the online shop's credibility in the eyes of customers. It also has the advantage of higher page positioning in Google's browser. You will pay approximately PLN 80 per year for it.
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Cost of creating an online shop - installation and configuration
Simply installing your chosen software is unfortunately not enough to make your sales website function straight away. Many more tasks await you, such as: setting up costs and shipping types, setting up in-store payments, creating terms and conditions and a privacy policy, making the site more intuitive to navigate, newsletters, setting up promotions, or working on branding issues. If you want to outsource these responsibilities to an external company, it will cost you around £1,000.
How much does a professional online shop cost - what else do you need to bear in mind?
Once you have gone through the most important steps described above, you still have to take into account the costs of the online shop associated with it:
- graphic design of the website,
- additional functionalities,
- product information (content),
- shop staff,
- administration of the site,
- promotion and publicity,
- business expenses.
Other costs facing e-commerce owners include shipping charges. InPost offers Subscriptions for Companies - the more parcels you send, the more you save. Choose the subscription that best suits your business needs and save on postage."
Choose InPost Subscriptions for businesses and send parcels at a fixed price.
Take one minute to leave your contact details and start sending parcels from as low as 11.89 PLN*.
- One contract for courier and Paczkomat shipments
- Free courier pickups
- Express delivery
- Price guarantee for the duration of the contract
- Fuel surcharge included
- Dedicated post-sale support
* Net price per Paczkomat shipment in the Subscription 600 plan.
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