Purchasing goods over the Internet takes literally minutes. However, before the ordered products reach the hands of the consumer, they go through a long journey. The retailer has to prepare the goods correctly before dispatch. This process also includes proper packaging, which not only protects the articles, but also helps to make the shop stand out from others. So what does packaging of goods and why is it important? Let's find out!
Packaging of goods - what does it mean?
The items being sold should always look attractive. This will make the customer, when unpacking the order, feel special and more likely to make another purchase on a particular sales platform. It is often said that you cannot judge a book by its cover. Unfortunately, this theory is rarely reflected in reality - we are all mostly guided by first impressions, which only change over time. Goods packaging is nothing more than the packaging or repackaging of products without altering the physical characteristics of the items offered. . Properly carried out, the packaging process results in goods that are fully ready for sale and visually appealing. There are a number of different steps involved here, which mostly depend on the types of items being sold and the nature of the order itself.
What does packaging consist of?
Preparing products for sale or shipping is not such a quick and easy task. It is not enough just to put things in a special box that will secure the consignment and look nice. Merchandise packaging involves a wide variety of activities - both manual and machine-based, which speeds up the work considerably. The main activities include:
- applying appropriate labelling, for example barcodes,
- labelling to complete information about an object that was not included on its packaging,
- adding freebies and samples for free testing, which is most often the case when we carry out marketing campaigns,
- machine packaging with film - packs are much easier to transport,
- repackaging into other boxes or packages.
It is important to remember that the packaging of goods refers only to the modification of the packaging and various external information features. We cannot allow a situation where the customer ultimately receives a completely different article.
Who to outsource the packaging of goods?
When running a thriving online shop, we need to automate a lot of processes so that sales run smoothly, seamlessly and without disruption. Customers count on the highest quality of service and prompt dispatch - otherwise they will shop with the competition . For this reason, many entrepreneurs choose to entrust the packaging of goods to a specialised external company. This eliminates the need to hire new staff and invest in modern packaging machinery. Experienced packing plants are equipped with the right equipment and skilled people who know their job very well, thus optimising the workflow. You can also rest assured that the service will be performed reliably and that the products will be aesthetically packaged and prepared in accordance with your specifications. InPost Fulfillment that's what I guarantee!
InPost Fulfillment - what is outsourcing logistics services?
Fulfillment is one of the most extensive logistics models. With it, the retailer outsources not only the packing and shipping of orders themselves, but also the warehousing and handling of returns. Key benefits of such oustourcing of logistics services include:
- time saving - Tasks such as packing orders, dispatching, handling returns and recruiting staff go away. You can allocate the time you save to other business processes, while maintaining a high quality parcel service;
- change from fixed to variable costs - Fulfillment means cost savings. There is no need to rent warehouse space yourself, employ staff or buy shipping materials. Everything is ordered at attractive rates and billed according to demand;
- integrated information system - Thanks to it, you as a retailer can see the incoming orders. At InPost, we also constantly update our stock levels.
By using our Fulfillment service, the retailer gains the opportunity to offer its customers fast delivery. Orders placed by 8 p.m. will be delivered the following day, which will certainly translate into customer satisfaction.
What's more, the seller can benefit from additional services such as EU customisation and a Dedicated Account Manager. The professional support and approach to the packaging process is likely to translate into fewer returns.
What are the benefits of confectioning goods?
The final stage in the commercial process, the packaging of goods, can be quite a challenge - especially for smaller online shops. On the other hand, it is very important because it helps to build a strong brand image and customer loyalty. For this reason, it is worth knowing the most important benefits of merchandise confectioning. Here they are:
- faster delivery,
- increasing consumer interest in our offerings,
- a guarantee that the products will reach the customer intact,
- gaining an advantage over competitors who have not introduced professional packaging in their shop,
- increasing buyer loyalty and building a stronger relationship with them,
- excellent presentation of the company.
Confectioning of goods - the icing on the cake of every parcel
No e-commerce platform should sacrifice the process of preparing and appropriately packaging products for shipping. It is one of the most important elements of a successful business. Not only does the packaging of goods properly protect items from possible damage, but it also helps build a consistent brand image and influences customer satisfaction. There is no better way to achieve effective and unobtrusive branding without the need for additional financial outlay. If we are going to introduce professional confectioning of goods to our shop, it is worth considering outsourcing these services to a reliable external company. They will provide us with well-trained staff and state-of-the-art equipment, while we can concentrate on sales. Confectioning should always be carried out efficiently, with attention to detail.
Grow your business with InPost Fulfillment
Storage, packing, shipping – you don’t have to do it yourself! Leave it to the professionals.
Take a minute to leave your contact details and gain more time while reducing costs.
- Lightning-fast delivery
- Cost reduction
- Zero shipping issues
- Peak-season support
- Tailor-made offer
Czytaj również
