Online banner ads - a basic form of online advertising
Dla biznesu
5 July 2025
Advertising is a lever of commerce, which can be seen not only on the streets, but also on the Internet. More or less creative ways of promotion can be seen both on websites and on social media such as Facebook, Instagram or YouTube. One of the most frequently used forms of marketing messages are banners. Why exactly are they? Let's find out.
Online advertising banners - concept and types
Banner adverts are a form of promotion involving the display of a graphic or photograph of a product, the brand logo and text encouraging purchase. For decades, they were hung on street poles and structures located along motorways and other inter-urban roads. Today, they are still common, but have also gained a digital variant.
Online banner ad designs only in general terms resemble the large-format boards passed by passers-by and motorists. The possibilities offered by websites have led to the development of several types of promotional material over the years. These include:
- billboardy;
- banery rectangle;
- pop-upy;
- skyscrapery;
- scrolle.
Billboard
A billboard is an online advertising banner that is placed at the top of a page. It is usually large in size and therefore catches the viewer's attention. Because it is located in an attractive promotional location, it usually costs the most of all banner types.
Rectangle banner
Marketing materials of this type are woven between blocks of text and associated images and graphics. Like billboards, they can be large in size. Thanks to this place of publication, they are difficult to overlook. This is why their cost can also be relatively high.
Pop-upy, skyscrapery i scrolle
Other forms of online banners are also difficult to ignore, but at the same time can be poorly perceived by internet users. This includes scrolls, i.e. adverts that follow a person as they scroll through a website. Many sites also feature pop-ups, which are windows that open unexpectedly with a promotional message. The last type, skyscrapers, are content placed on the sides. For the viewer, they also remain visible as they move down and up the site.
Advantages of online banner advertising
What the various forms of banner advertising have in common is the ease of their creation, the flexibility of the choice of display location and the possibility of targeting the message only to the target audience. For all these reasons, they are invariably popular, even despite the existence of many other forms of promotion.
However, it is worth remembering that the message should be balanced. Designing online banners that distract from the main content for which a potential customer has entered the site can be poorly received. As a result, rather than prompting a purchase, it can sometimes discourage it.
InPost advertising - bet on online banner ads on our website!
The effectiveness of a banner depends not only on the creator's ingenuity, but also on where it is published. A good choice is sites visited by thousands of Internet users, for example within the inpost.pl website. In this way, it is possible to quickly reach many people who may never have seen an advertisement placed elsewhere on the web.
Where else can we display a banner related to your company? In the InPost Mobile application, which is one of the most popular in Poland! Another way is a banner together with an advertising message, which can be included in the InPost newsletter sent to subscribed subscribers.
The possibility of presenting your banner is not the only advertising option we offer. For business customers, we have also prepared other unique offers in the online world - sending push notifications to users of the InPost Mobile app. In addition, it is worth checking out the potential of offline advertising. Our Paczkomat® machines can be wrapped and their screens can display promotional materials. They will also prove useful for sampling, i.e. sending free product samples to customers. Sound interesting? Apply for cooperation via the form below or find out more at inpost.pl/advertising.
Advertising your company with InPost? Always a good idea!
Take a minute to leave your contact details and we’ll prepare a tailored offer for you.
There are plenty of possibilities:
- Branding on Parcel Locker machines
- Ads displayed on Parcel Locker screens
- Sampling of promotional products
- Banner ads on the InPost website
- Advertising in the InPost newsletter
- Push notifications in the InPost Mobile app
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