Non-standard forms of advertising - stand out from the competition

In the age of modern marketing, sometimes classic promotional materials are not enough. Customers have an ever-increasing choice of services and products, which also increases their advertising requirements. The answer to these needs can sometimes be customised promotion. Why should it be implemented and how should it be done?

Why use non-standard forms of advertising?

Non-standard, modern forms of advertising increase opportunities that recipients will pay attention to them. In the plethora of promotional material from a variety of brands, it is the out-of-the-box ones that have the potential to establish themselves in the minds of consumers. Intriguing, unusual content gets more people talking about it, so that news of the product or service spreads even better.

An original approach to marketing allows you to achieve what almost every company cares about, namely stand out from the competition . An investment in creative, thoughtful campaigns is an expense that pays off through increased conversion and brand recognition. Thanks to unconventional advertising, entrepreneurs can match demanding target groups and build the character of the whole company .

Examples of non-standard forms of advertising

Non-standard marketing activities can be seen in almost all promotional channels. One non-standard form of online advertising is creative video content using artificial intelligence . Increasingly, cosmetics companies are choosing to do this, using new technologies to place their products in the studios of influencers promoting them, which looks very impressive. When the first such advertisement , many viewers doubted whether it was a real recording or one generated by AI.

Another form of online promotion is user competitions, which require to undertake creative work by the consumer The person tempted by a prize in a game has to purchase a specific good and then, for example, take a photograph of it. The person tempted by the prize in the game has to purchase a specific item and then, for example, take a photograph of it. In this way, the brand sells the range even to customers who would not reach for the item themselves when shopping. This increases sales both during and after the competition, as the product can be a great hit with many people.

In the urban space you can increasingly see non-standard forms of outdoor advertising . It is not uncommon to use very creative murals and graffiti with additional effects such as lighting or projected or moving elements. Some brands choose to organise temporary interactive exhibitions and events, during which they present, for example, interesting specimens of modern art and, in the process, advertise their new product. Often, such venues have special areas for taking photographs, which are later uploaded to social media, generating further promotional material for the company.

When it comes to unusual forms of press advertising, an interesting option is inclusion of samples of their products to magazines that reach the brand's target audience. Cosmetics for mothers can be included in parenting magazines and make-up products in women's magazines, for example. In addition, comic strips related to the brand's activities on one of the newspaper's pages or PR articles encouraging interaction will also work well.

Non-standard forms of InPost advertising - how can we help you stand out and surprise your audience?

At InPost, we recommend the use of non-standard forms of promotion and we ourselves we propose cooperation activities for companies . One of the creative advertisements you can order from us is wrapping of Paczkomat® vending machines Your marketing materials. It's a chance to take advantage of an illuminated and 24/7 visible area that is used by lots of people every day.

Advertising on Parcel Machines takes up at least four columns of boxes, so the is perfectly visible even from a distance . We take care of the printing, assembly and disassembly of the materials, so the only thing on your side is the preparation of what you want to see on the box doors. This form of promotion can be combined with product sampling.

It is based on placing samples of goods in parcel machines . This way, anyone who takes their parcel out of the machine can additionally benefit from your cosmetic, snack or any other product you wish to share. In this way, you have the opportunity to attract the attention of your audience not only with the originality of your advertisement, but also with the quality of your product range. We would be pleased to we will also display advertising content on the screens of vending machines which are distributed throughout Poland.

We also offer online activities, including sending PUSH notifications in the InPost Mobile application with information about your company and a redirect to your domain. We also offer banner campaigns on our official website and dispatch a newsletter with promotional material . If you would like to find out more details, be sure to complete the contact form below.

By using an out-of-the-box message and form for your online and offline advertising campaigns, you influence your audience's experience. This gives you a distinction from others and increases customer engagement. However, it is not only the creativity of the advertisement that is important, but also its design and its fit with the target groups . Contact us to build marketing that works wonders!