Meta Business Suite (formerly Facebook Business Suite) - what is it used for? How do I use it?
For business
13 June 2025
Want to streamline your marketing efforts on Facebook and Instagram? Great, because that's exactly what a tool called Meta Business Suite has been developed for. What is it, what features does it have and what can you gain from it? Find out about this and much more in this article.
Meta Business, or new opportunities for companies
Meta Business Suite (formerly known as Facebook Business Suite) is a free platform developed by Meta that allows businesses and agencies to securely and conveniently manage all their online business-related assets. The tool allows you to manage Facebook and Instagram pages, advertising accounts, product catalogues, pixels and more. And all this in one place and without sharing login details or connecting with employees on the portal. There is also a Business Suite app offering free access from a smartphone.
Meta Business allows for easy control of permissions. This option allows us to grant full or partial access to team members depending on their role. In this way, employees can manage the site without having to take ownership of it, and as an administrator we can control their actions. It is also a streamlining of the agency's workflow, as they can freely access the Meta Business Suite of multiple companies in one place, without having to link their personal accounts. 
In the past, assigning rights to employees or third parties was a complicated and frustrating process. Now, with a few clicks, you can quickly grant the necessary access to all or individual tools. You can revoke access just as quickly.
How do I set up the Meta Business Suite?
Setting up the Business Suite is not complicated, but it is necessary to have a private account to confirm your identity. Rest assured - your colleagues or partners cannot access your personal data or see your private profile.
Go to business.facebook.com and click on "Create account". A form will automatically appear on the screen and you will need to fill in the necessary details, i.e. your company name, your name and the company email address you want to use to manage Meta Business Suite. Then click on the "Send" button and go to your inbox - there you should find a verification email from Meta. And there you go, account set up!
Once you have successfully logged into your account, it is time to configure it properly - to do this, you will need to find the settings option where we will do all the work. The first step is to add all the advertising accounts and fanpages, and then add the employees we want to give rights to manage the pages.
Who is Facebook Business for?
Although Meta Business Suite offers advanced tools, you do not need an expert or specialised knowledge to use this application.
In fact, any company that has a fanpage on Facebook and Instagram should consider using the Business Suite - especially if it manages different accounts. Those who want to have a detailed view of advertising performance on these two platforms will also appreciate the tool from Meta. In addition, it is an attractive solution when brand development on social media is handled by more than one person in the company and in situations where we want to hire an external agency to run our pages. 
What features does Facebook Business have?
The Business Suite offers a number of practical functions that allow you to optimise your work. We can highlight here:
- Create, schedule and publish posts on different platforms - the tool allows you to add posts on FB and IG at the same time, without having to switch accounts. What's more, you can schedule posts in advance in an easy and intuitive way. All content, both published and scheduled, is visible in a single calendar;
- display and manage your inbox - you manage your Facebook, Messenger and Instagram Direct communications from one place. You can also set up an automatic reply that greets each person who has written. That's not all, as you can create custom messages using keywords and thus answer the most popular questions;
- Facebook ad manager - in this section you can display all your ads, manage them, but not only. This is where you set all your campaign parameters to match your marketing objectives, define your audience, manage your advertising budget, create A/B tests and use real-time statistics. Remember to pin down the appropriate payment method beforehand;
- access to detailed statistics - in this tab, reports are available showing data on displays, visits, reactions from potential customers and all conversions from advertising.
It is also worth mentioning that there is Meta Business Support, a help centre for businesses. Not only are there free articles available there, which describe how to solve particular problems, e.g. with adverts, but in addition you can connect with a Meta employee via chat.
What are the benefits of using Meta Business?
Meta Business Suite is an attractive solution for those who want to control all resources (site profiles, directories, etc.) in a single account, which not only makes work significantly easier but also saves time.
It is worth mentioning the improved communication with fans - with notifications from Facebook, Messenger and Instagram in one place, we can respond to users' messages more quickly and efficiently.
An undeniable advantage of using the Meta Business Suite is the security of the brand online. What does this mean in practice? Not only is it required to verify domains when logging in from another browser, laptop or smartphone, but it is also necessary to enable two-factor authentication for account management. This minimises the risk of someone hacking into our website.
Summary
Meta Business Suite is a tool that will definitely make your daily work easier and, most importantly, it is completely free and allows you to separate your private account from your online business activities. So if you are not yet using this tool, now is a good time to change that.
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