Logistics and artificial intelligence – how does AI optimise the supply chain?
Dla biznesu
5 November 2025
Online commerce is currently growing at an unprecedented rate. Customers expect efficient and fast deliveries, flexible parcel collection options and full transparency at every stage of their order. That is why well-organised logistics give you a competitive advantage in the world of e-commerce. Traditional solutions are becoming a thing of the past. To meet the challenges, companies are increasingly turning to modern technologies. Will they work in your shop?
Logistics and artificial intelligence – an overview of possibilities and applications
Artificial intelligence is at the forefront of this trend, slowly entering various areas of our lives. In logistics, it is changing the way supply chains are managed. With AI, you can predict demand, optimise delivery routes, automate warehouse processes, and significantly reduce operating costs. .
AI applications in this area are already widespread today. They are used by global e-commerce giants, as well as Polish logistics industry leaders such as InPost, which implements innovative solutions to streamline the handling of millions of parcels per month.
As you can see, the role of artificial intelligence in logistics is constantly growing. . AI is used both in managing day-to-day operations and in long-term strategic planning.
So what are the most important areas of AI application in logistics? First and foremost, demand forecasting. The algorithm analyses historical data, seasonal purchasing patterns and current market trends. This enables it to predict which products will be ordered by your customers and in what quantities.
Artificial intelligence also handles the optimisation of delivery routes. The algorithm efficiently analyses road and weather conditions, delivery times and resource availability. In this way, it creates the most efficient routes for couriers.
You will also notice improvements in the warehouse area. AI-controlled robots support order picking, internal transport and stock control.
Data monitoring and analysis take place in real time. AI-based systems allow you to track every stage of transport in detail and respond immediately to disruptions, e.g. when delays or damaged shipments occur.
In addition, AI will use customer preference data to personalise delivery options, such as choosing collection times or the customer's preferred collection point. Looking at these possibilities, it is clear that logistics and artificial intelligence are not the future of e-commerce, but its present. New standards of customer service are being shaped before our very eyes.
Artificial intelligence in logistics – benefits for e-commerce companies
Does your shop handle hundreds or thousands of orders per month? If so, the role of artificial intelligence in logistics will become crucial. Implementing AI will bring you a number of measurable benefits.
First and foremost, delivery times will be reduced. By optimising routes and warehouse processes, parcels reach customers much faster. You will also reduce operating costs. Efficiently planned routes reduce fuel consumption and courier working time, while automation minimises the number of errors where humans are prone to make them.
Transparency is also increasing. Customers can track their parcels in real time and receive notifications about each stage of delivery. This will increase their sense of security and confidence that someone is already taking care of their parcel.
Over time, delivery will also become personalised. Customers will automatically receive recommendations for selected delivery methods and check estimated delivery times, making online shopping more convenient. AI also supports companies in handling orders when the number of orders increases, especially during peak sales periods (such as Black Friday or Christmas).
E-commerce companies that invest in artificial intelligence in logistics can therefore not only operate faster and more cheaply, but also effectively build customer loyalty. In the long term, this will translate into increased sales.
Using AI to forecast demand and plan supply
This is undoubtedly one of the most interesting applications of AI in logistics. Demand forecasting is possible thanks to algorithms analysing data from multiple sources. They check sales history, seasonality, external data such as social events, and even take weather conditions into account!
This enables you, as a business owner, to manage your inventory more effectively. This will help you avoid stock shortages or excessive inventory levels. You can also plan deliveries in advance, optimising transport and storage.
Finally, you will also tailor your marketing strategies to the predicted interest in specific products. For example, if AI predicts that there will be an increase in demand for sports equipment before the start of spring, you can increase your stock levels in advance and prepare an appropriate promotional campaign.
Demand forecasting is also extremely important for last-mile logistics. By planning routes to specific regions appropriately, the company can avoid delays and customers will receive their orders faster.
The future of logistics using artificial intelligence
AI is developing at a dizzying pace. This also has an impact on logistics, as many innovations are on the horizon. We may soon see fully automated warehouses. Robots will soon be responsible for picking and packing orders.
Perhaps autonomous delivery vehicles and drones will also be introduced to speed up order fulfilment in cities and hard-to-reach locations? We can also expect more advanced demand forecasting systems. These will take into account not only historical data, but also social trends and changes in consumer behaviour.
Companies that are already investing in artificial intelligence in logistics will gain a competitive advantage when these solutions become standard on the market. As you can see, it is worth considering implementing AI for logistics in your company.
InPost logistics and artificial intelligence
It is worth taking a look at how InPost uses these solutions. . Handling millions of parcels every month, the operator must constantly optimise its processes. This is in response to growing customer demands.
How does InPost use AI in logistics? First and foremost, by intelligently managing the Paczkomat® network of machines, optimising courier routes and analysing weather conditions. This makes deliveries more efficient and improves the customer experience. An example of implementation is the VRP API system developed in cooperation with Emapa, which significantly reduces delivery times and lowers transport costs by up to 30%. Thanks to such innovations, InPost not only increases operational efficiency, but also supports e-commerce in building a competitive advantage.
Is it worth introducing artificial intelligence into your company's logistics?
Logistics and artificial intelligence will soon go hand in hand. Although these paths are already intersecting, the future of e-commerce is taking shape before our very eyes. The role of AI in logistics is not only to reduce costs and speed up deliveries, but also to provide the flexibility and personalisation that customers expect today.
Companies that are already deciding to implement AI in their supply chains are gaining a significant competitive advantage. The example of InPost perfectly illustrates that innovations in logistics and AI are not reserved exclusively for global giants. Attitudes in this area are also changing in Poland. Artificial intelligence is influencing the face of deliveries and helping to create modern, efficient supply chains tailored to market requirements.
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