LinkedIn - what you know about advertising on the business network

Nowadays, we communicate very frequently via the internet. However, social networks are not only used to contact us, but also to build relationships - including business ones. LinkedIn was created with this in mind. What is it and how can you use its potential to advertise your business online?

What is LinkedIn and what is it used for?

LinkedIn is a social network that differs significantly in its functionality from the popular Facebook. It was created primarily for networking and creating business and professional contacts. Around one billion people from all over the world are currently registered there. An impressive number, right?

Three user groups are distinguished on the portal:

• jobseekers;
• those running their own business;
• persons representing or managing the institution concerned.

The concept of LinkedIn is based on making contacts that are useful in one's professional life. Each user's profile consists of information about the job, the experience gained or the references obtained.

LinkedIn features - what can you publish?

The LinkedIn portal is characterised by a very wide range of opportunities. Of course, each of these is directly geared towards gaining business contacts . Some of the most popular features include:

• publishing and searching for job vacancies;
• promoting companies or company blogs;
• adding and promoting business publications;
• the possibility of belonging to thematic groups;
• posting of references.

Business advertising on LinkedIn

Maintaining a profile on LinkedIn is one way of advertising your skills. In addition to this, you will also run advertising campaigns on the portal to attract the attention of business customers. Any user can build such a campaign from scratch, in a simple and intuitive way, using the Campaign Manager function.

The first step is to identify a specific target. LinkedIn offers various categories of promotion, targeting, among others, the following. awareness, interest and conversion . In the first case, the campaign involves branding. This is known as outreach campaign The aim is to get as many people as possible in the target group to know about the business.

An interest campaign is carried out when the user wishes to generate traffic to the company website (i.e. increase the number of page views on the site), encourage the audience to become active (in the form of comments, contributions or ratings) or promote specific material.

In the case of a campaign whose objective becomes acquiring conversions, the user's actions are geared, among other things, towards acquisition of potential customers , increasing the number of purchases, downloads or registrations, as well as recruitment, in order to attract candidates for a particular job offer.

Forms of advertising on LinkedIn

Each of the above-mentioned cases can be implemented using different forms of advertsy . The choice of the preferred method depends first and foremost on determining the objective you set out to achieve by marketing activities carried out on LinkedIn .

The range includes such forms of advertising as:

• textual;
• graphic;
• carousels;
• advertising job offers .

Text ads consist of a headline, main content and image. They can be used to both deepen brand recognition and increase the number of visits to the website. It relies on catchy language as well as effective advertising slogans that encourage people to read the message.

Graphic advertising is often designed to increase brand interaction and attract new customers. It is displayed in the news on the homepage. It is worthwhile to provide high-quality graphics, as well as a compelling headline that prompts the audience to click on the material and go to your company's website.

Karuzele ad to one of the most popular current forms of promotion, not only on LinkedIn . This allows more graphics to be included and encourages users to perceive the content presented on it. Each successive slide should invite the viewer to browse the rest of the message.

Job advertisements are used to encourage candidates to apply for specific positions. If you are looking for new members to join your team, reach out to this promotional format. In this case, targeting plays a key role, allowing the ad to reach only those suitable to join the company in question.

In addition, on LinkedIn it is possible to promote events, use forms of conversational advertising or share videos. It is only up to you and your objectives which forms of online marketing you decide on .

Is it worth advertising on LinkedIn?

Running advertising campaigns on LinkedIn is not free. It involves some expenses, which are sometimes slightly higher compared to Google Ads or Facebook Ads. However, it is a way of promotion that is worth investing in. Additional benefits include the opportunity to connect with educated and professionally experienced people, as well as attracting new, proven employees.

Advertising with InPost - what do we offer?

If you are looking for new customers for your shop, want to expand your network of business partners or strengthen your brand position, you can use the advertising with InPost . We offer both online and outdoor activities:

• wrapping of equipment Paczkomat®️;
• product sampling;
• advertising on Paczkomat machine screens;
• banner advertising on our website;
• PUSH notifications in InPost Mobile;
• advertising in the newsletter.

Combined with social media campaigns, you will create a comprehensive marketing strategy that will take your business to new heights . Write to us via the contact form to agree an action plan together!