LED banner - energy-efficient advertising for any industry?
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9 July 2025
In a flurry of advertising, it is difficult to attract the attention of a potential customer. This is a problem faced, among others, by companies that opt for street campaigns. What to do when it turns out that a static poster is not enough? An effective solution is an LED advertising board.
What are LED banners?
LED banner is a text or graphic-text display designed to present information that may be of interest to passers-by. Such boards are not always used to show marketing content.
The screens often display information about, among other things, the weather, cultural and sporting events, situations on nearby roads (e.g. traffic obstructions) and content classified as social campaigns.
The potential of LED banners However, it could not go unnoticed by commercial operators. This is why these devices are so commonly associated with advertising. By installing them in public places, entrepreneurs are able to reach people with their offerings who might not otherwise recognise them.
What's more, promotional material in the form of digital images and slogans encouraging people to make a purchase or use a service are much more eye-catching than printed posters.
Types of LED banners
LED banners combine the capabilities of two older advertising methods - the poster (both small- and large-format) and the neon - and the screens are primarily installed on streets. There are 3 types of devices:
- citylight;
- my telegram
- text screen.
Citylight
A popular type of LED banner that is placed at eye level. One example is advertising at public transport stops. Freestanding units are also placed next to pavements, in public car parks and in buildings such as shopping malls. Citylights can also be used as advertising message on the screens of parcel machines .
Telebim
Unlike citylight banners a wall screen is exclusively an outdoor LED advertisement . The reason for this is the much larger size of the media. This format requires the boards to be mounted on tall poles. However, this type of structure has a great advantage - it is highly visible from a distance. This is why screens are placed along roads.
Text screen
The smallest, but no less effective, form of advertising used by public carriers, among others. Simple display , generally in the form of a narrow rectangle, shows the short messages The presentation of the event is a way of presenting the event to the public. Organisers of cultural and sporting events, among others, use this type of presentation.
InPost advertising - find out about our outdoor offers
The classic LED banner is not the only effective form of advertising. As a company with a network of tens of thousands of Paczkomat® machines, we invite you to cooperate with us. companies wishing to promote their business activities .
How will we help? Upon receipt of the order, we will present your the product or service on the screens of the Parcelcomat® devices or we will wrap them with your advertising. We encourage you to make enquiries about these and other elements of our offer, such as product sampling and sending PUSH notifications to users of the InPost Mobile app. On our website, you can check the price for the performance of each service and decide on a specific range of marketing activities. Check out inpost.pl/advertising or fill in the form below and we will present you with advertising options!
Advertising your company with InPost? Always a good idea!
Take a minute to leave your contact details and we’ll prepare a tailored offer for you.
There are plenty of possibilities:
- Branding on Parcel Locker machines
- Ads displayed on Parcel Locker screens
- Sampling of promotional products
- Banner ads on the InPost website
- Advertising in the InPost newsletter
- Push notifications in the InPost Mobile app
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