Internal advertising - what is it? How do you use it?
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25 July 2024
Indoor advertising is one of the forms of promotion that can be found in public spaces. It comes in many forms, making it possible to attract new customers and build a brand image in their minds. What are the indoor advertising mediums?
Internal advertising - what is it and how is it used?
Advertising indoor is a form of promotion that is only found in buildings and confined spaces . In this way allows you to reach specific audiences , such as university students, corporate employees or shopping mall customers.
Hidden advertising is intended to reach a smaller number of people than one placed, for example, on a large billboard on a busy street. This does not mean, however, that it is less effective. A properly planned indoor campaign is an excellent way to increase sales or brand awareness.
Forms of indoor advertising
Indoor marketing materials are placed on a variety of media. They can be located in shops, offices or other public spaces. Examples of indoor advertising These include: stands, posters, murals, flyers or content on LED screens. In some buildings (e.g. shopping centres), stickers on the floors are encountered to draw the attention of walkers and lead them to specific stands or shops.
An ideal space for in-house advertising is at industry conferences. Events that bring together practitioners from a particular industry are organised largely to attract customers. It makes sense to place catchy forms of visual communication such as an advertising roll-up with an intriguing slogan.
Sometimes in-house advertising is used, for example, for the development of an organisation. Materials can be placed in the office building to promote courses or training intended for employees. In creating such messages, a clear CTA, i.e. a call to action for the recipients, should be kept in mind.
InPost advertising - we'll take care of promoting your business from the outside in!
Once you have chosen the ideal forms of internal advertising for your business, come to us to promote your company externally. At InPost we have a huge amount of experience in promoting the activities of different brands and one of the most interesting proposals is the wrapping of Paczkomat® vending machines marketing materials. We will be happy to place your company's promotional graphics on our equipment available nationwide. In addition, we can display content on machine screens .
If you are in the business of selling products, it is worth considering their sampling in vending machine lockers . In this way, you will reach a diverse range of potential customers. To make your presence felt in the online space, reserve banner space on our official website .
You can also subscribe to PUSH notifications from us in the InPost Mobile app, or a place in the regular mail to millions of recipients newsletterze . It's the perfect complement to an indoor campaign and helps grow your brand in a national market. Tailor your message to your audience and then work out the details of content placement with us.
If you are interested in the InPost advertising offer, be sure to get back to us via the contact form. We will be happy to provide you with details of the offer and reach consumers in your target group!
Advertising your company with InPost? Always a good idea!
Take a minute to leave your contact details and we’ll prepare a tailored offer for you.
There are plenty of possibilities:
- Branding on Parcel Locker machines
- Ads displayed on Parcel Locker screens
- Sampling of promotional products
- Banner ads on the InPost website
- Advertising in the InPost newsletter
- Push notifications in the InPost Mobile app
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