Having a company website is nowadays standard - customers check information on the Internet before choosing a particular service and like to know who they are dealing with. On the other hand, the lack of a website is a terrible anachronism in our times and may in itself discourage a customer from using our services. It is worth remembering, however, that a web presence alone is not enough. So, what should a website contain in order to be attractive to the recipient and support the building of a positive corporate image?
What should be on the website? Definition of the objective
There are no predetermined rules or criteria for the content of websites. However, as you know, some sites immediately grab our attention and encourage us to read the information, while others look unprofessional. The appearance of a website is therefore very important - as is its content. However, before we go into the individual elements, it is important to remember that every website should have a specific purpose. Once this is defined, it is much easier to choose the right sections of the website. For example:
- building image of the mark and confidence of the public,
- presentation of the offer with the most important benefits,
- increasing awareness of the product in question,
- encourage more people to use the company's services,
- ensuring that the visibility of the company increases.
Of course, our intentions can be interlinked - a website does not have to have only one purpose. 
What should a website contain? 5 key elements of a website
So let's get down to specifics: what elements are worth including on your website? We have selected a few of the most important ones that will work in any case - regardless of the objectives set.
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Visible header with company logo and menu
When an internet user enters a website, he or she should immediately know where he or she is. Nowadays, many websites look similar and users often do not pay attention to details. A clear brand logo should therefore be placed in the right place, e.g. at the top left of the page, followed immediately by easy navigation.
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Attractive banner with slogan
What sets our company apart from the competition? Before a potential customer sees an offer, they need to be given a brief but intriguing message about what exactly we do and what makes us different. A good slogan always has tremendous staying power! It's good for it to be right below the headline, the most dominant area of the homepage. This is also the right place for a high-quality photo or graphic. We can only make a first impression once.
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Presentation of the offer in a well-considered manner
The presentation of an offer is one of the most essential parts of any website, because based on the information entered, viewers decide to buy or provide a service or move away to a competitor. For this reason, it should be presented with an emphasis on benefits. It should also use clear language and take care of the visuals. It is not worth focusing on details that can be discussed later - the features only describe the product, so they will not necessarily interest discerning consumers.
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Success portfolio
You need to boast on your website - successes, successful collaborations, projects carried out. This will make us credible to our audience. Besides, achievements prove that we are true experts in our field. Nobody wants to work with a company that has no visible achievements. A portfolio will be particularly important when offering services - after all, no potential customer is going to buy the proverbial cat in a bag.
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Call to action (CTA)
Company information alone is important, but it should be topped off with a concise call to action. Even in a situation where we do not sell any products, we can encourage visitors to leave an e-mail address or telephone number. In this way, we will establish contact with those interested in our offer and be able to create a useful database. Call to action motivates the user to act more quickly - if they leave the website, we have no guarantee that they will come back again and opt for our services.
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