How do you acquire a customer? This is a question that all business owners ask themselves. Nowadays, there are actually quite a few different methods to increase sales. In addition to traditional offline marketing methods, online promotional activities are also entering the scene. Find out the most effective ways to attract new customers.
How do you acquire customers for your services? - traditional methods of customer acquisition
Marketing is currently carried out to the greatest extent online. However, maintaining a company website, a blog, an e-shop or social media are not the only ways to attract new customers. After all, before the world went digital, there were also certain solutions used to promote a brand.
Traditional methods of customer acquisition still work today. This type of promotional activity involves establishing relationships - customer acquisition can take place, for example, at industry events such as trade fairs, conferences or congresses. People who turn up at themed events generally do not come there by chance. If someone is already at such an event, it means that they are interested in your industry.
Holding company open days or promoting yourself at local events is also an effective way to attract the interest of potential customers. It's also a good idea to appear in places with which customers belonging to your target group are connected. For example, if you work in the automotive industry, advertise around petrol stations or car washes. 
It is also worth taking advantage of recommendations from satisfied customers. If your cooperation with an existing contractor has been smooth and successful, don't be afraid to ask them to recommend your services to others.
Recommendations can be more credible for the potential recipient. A recommendation from a friend is more authentic than an advertising spot or poster. After all, the latter are paid for, while recommendations are made out of the goodwill of a satisfied customer.
A person to recommend your company is worth equipping not only with good impressions, but also with business cards. Classic and irreplaceable, business cards are the key to being memorable to a potential customer. A business card will help him or her to assimilate your brand's specialisation and name - especially if he or she is a visual learner.
In addition, a sheet of paper with the company's contact details can shorten the decision-making process that consists of looking for other, competing businesses. After all, everyone likes to make use of a ready-made hint and, if they do not have to do market research on their own, they are likely to take advantage of such an opportunity.
How to effectively acquire an e-commerce customer? - SEO
Today, the channels for reaching customers are much more extensive than they were just a few years ago. Although face-to-face contact is still important, online marketing is currently gaining in importance. The reason for this is that a large proportion of customers have moved to the world of e-commerce and prefer to make their purchases online.
Since consumers are moving online, this means that companies should do so too. In order to keep up with customers' needs, it is necessary to meet their expectations. Therefore, it is worth opening an online shop or at least a website where potential customers can find out about your offer and find your contact details.
However, just having an online presence does not necessarily bring any benefits. If an internet user does not know about your brand, he or she may not come to your website at all. To ensure that your online business does not go to waste, it is also worthwhile to promote your company through appropriate content marketing. 
SEO, i.e. the optimisation of content according to search engine requirements, plays a huge role in this. SEO is also commonly referred to as positioning, as it is the positioning of a website in the search results list that is the main objective of its use.
Effective positioning of your shop page, product categories, individual merchandise pages or your company blog will make your business more visible online. Tailoring your website to the requirements of a search engine will make it appear in the top results for specific queries from internet users.
How do you achieve high search engine rankings? SEO includes optimisation of both content and source code. It is therefore a job for both copywriters and IT professionals. When investing in SEO, attention needs to be paid, among other things, to the appropriate use of keywords, internal linking, the adaptation of the website to W3C standards, the loading time of the website or the adaptation of its design and functionality to mobile devices.
Customer acquisition through Google Ads
An SEO customer acquisition strategy is a long-term and also quite time-consuming and somewhat tedious work. However, there is an easier way to appear at the top of searches. The solution is to invest in Google Ads, the paid advertising system of the most popular of search engines.
Google Ads is one of the most widely used means of online promotion. The popularity of this system is due to the fact that it allows you to stand out from your industry competitors and reach potential customers quickly.
Investing in Google Ads will ensure that your website is displayed in the top results for a query containing a specific keyword. This will result in a rapid increase in website traffic. In addition to a good position in Google, what do paid ads offer?
Google Ads allows you to target your advertising campaign to a specific target group and also allows you to easily redefine your keyword strategy. In addition, investing in Google Ads improves the monitoring of marketing activities. With these types of campaigns, it is simple to calculate the ROI, i.e. the return on the investment you have put into the promotion.
Social media advertising as a way to attract customers
Actively maintaining social media is another legitimate answer to the question "how do you get customers online?". Setting up a company profile on Facebook, Instagram, LinkedIn, YouTube, TikTok or other social networks usually helps to establish a closer relationship with the company's customers.
However, simply running social media does not always bring the desired interest from new audiences. Thus, it does not increase sales profits either. In order to become visible to users, it is therefore also worth investing in Facebook Ads or sponsored posts.
This type of promotion can be really effective, as it allows the marketing message to be tailored to a precise audience. Social networks tailor campaigns to users in terms of age, gender, location or even interests. Without the database that Facebook, Instagram or other media collect, it would be difficult to target such a specific group. 
Customer acquisition through influencer marketing
Influencer marketing is a very fast-growing branch of the e-commerce world. This form of promotion is gaining a lot of popularity because it offers really high efficiency. However, it is worth remembering that cooperation with influencers needs to be well thought out. Without a proper plan for promotion, influencer marketing may turn out to be just a waste of money.
A good collaboration with an influencer should generate interest in your brand and positive associations with the products or services you offer. You can only get this effect if you collaborate with someone who brings together followers who fit in with your target audience. There is no point in wasting money on influencers with an audience that stands apart from your brand persona.
The second important aspect to consider before working with an influencer is their reach. Remember that a high number of followers does not always equate to high community engagement. Sometimes it is the slightly less well-known public figures who build a stronger connection with their audience.
It is worth remembering that a good relationship between influencer and fans is the key to success with this type of marketing. An engaged community treats the online celebrity a bit like their friend, so they trust their recommendations. As a result, the consumer decision path is shortened and several time-consuming stages of the sales funnel are skipped.
How do you acquire customers through email marketing?
Acquiring new customers can also be made effective through email marketing. This is a very good way to build brand awareness, intrigue the recipient and ultimately encourage them to visit the company's website. After that, all that remains is conversion.
How do you get started with email marketing? First you need to build up a database of customer addresses. You have to acquire the emails in a legitimate way, i.e. by, for example, encouraging people to sign up to a newsletter or organising a competition in which you have to provide this contact.
When having emails to customers, write to them engagingly but briefly - no one likes to read long-winded messages. A good move is to provide your email recipients not only with news, but also with discounts or interesting offers. Additionally, try to respond to the user's subconscious expectations. If a consumer has browsed selected products on your website, then send them a reminder that they are currently on promotion. In this way, you can induce the recipient to make a purchase and acquire a customer.
How do you look for customers, or which is the best way to attract business?
What is the best and fastest way to acquire customers? Unfortunately, there is no single right answer to this question. The effectiveness of marketing techniques often depends on the type of industry and what kind of audience it has. When developing a business, it is worthwhile to get your company's needs and the objectives you want your marketing to fulfil well. Decide whether you want to build recognition, improve your image or just increase sales. Then choose the advertising that best fits your business expectations.
Choose InPost Subscriptions for businesses and send parcels at a fixed price.
Take one minute to leave your contact details and start sending parcels from as low as 11.89 PLN*.
- One contract for courier and Paczkomat shipments
- Free courier pickups
- Express delivery
- Price guarantee for the duration of the contract
- Fuel surcharge included
- Dedicated post-sale support
* Net price per Paczkomat shipment in the Subscription 600 plan.
Czytaj również
