How to prepare a food advertisement? Key principles and tips

Advertising food products can be challenging, as it is not always possible to entice customers to buy with what is most important - taste. How do you present dishes or food items so that consumers want to reach for them?

What should food advertising look like?

The first rule of food advertising is that the goods must look good . In this case, much depends on its specificity. There is much less scope for producers of preserves in jars than for advertisers of restaurant meals.

When it comes to aesthetically depicting products in advertising, creativity counts. When you want to present a canned meal, for example, you can use vegetables and other ingredients used in the production of the meal. If you want to show a burger from a food truck, you should use modern photographic techniques and capture the dish at its best - appetising and full of colour.

Food advertising should fit the form of the message . On billboards or social media, it is worth reaching for catchy promotional slogans. It will also look different advertisement on television from that on the Internet. Every consumer has a memory of various slogans that have caught on.

To persuade audiences to buy, food advertisements need to be thoughtful and eye-catching. Only then do they have a chance to stand out and attract the attention of those around them. It is also important that the goods in reality do not differ aesthetically from how they look in the ad.

Effective food advertising - or what kind of advertising?

Effective food advertising should have exactly a defined target group . Before you start creating materials, you need to determine who you want them to reach. Then it is much easier to match not only the form of the message, but also the channels used to reach customers .

In addition to the appetising presentation of food, a creative approach also counts. An example of food advertising of this nature is, for example, the Christmas graphic promoting one of the popular mayonnaises. The image shows a spoonful of the product resembling Santa's beard. Such creations immediately attract attention regardless of where they are placed - whether in the online or outdoor space .

Ads should use current trends and fit in with the seasons or holidays. RTM in food marketing is often used by restaurants, but not only. It is also important to be able to present the unique characteristics of the product being promoted. It is important to indicate why it is worth buying.

InPost advertising - why use our potential for food advertising?

At InPost we advertise a wide range of services and products . If you are interested in promoting food products, we have a lot to offer you! Our online or outdoor messages reach millions of users, to whom you have the chance to present your content.

To make your advertising stand out from the competition, you can go for product sampling. We are happy to place samples of your goods in the Parcel Machine® boxes so that potential customers can taste them. This is an ideal option for manufacturers of bars or other snacks, among others.

In addition, we also recommend the option of the wrapping of Paczkomat® machines Your advertising. It's a way to capture the attention of your audience in your chosen locations and a great option to reach a diverse range of consumers.

However, that is not all. We offer much more as part of advertising with InPost. Create the perfect advert with us and express your willingness to cooperate via the form below. Remember to always emphasise the qualities of your goods in the content of your ad! With InPost, you will certainly not forget the most important rules for creating valuable advertising.