How much does a banner ad cost? Does it require a large budget?
Dla biznesu
21 July 2025
Do you want to organise an outdoor campaign and are wondering how much a banner ad costs? The prices of promotional posters depend on variables such as the size of the advertisement or where it is located. What else affects the cost of a banner and can it be replaced by another medium with greater marketing potential?
How much does a roadside banner ad cost?
When asked how much a banner ad costs, there is no single correct answer. Admittedly, you can give an indicative price, but this will not be very accurate information.
This is all because the cost of outdoor advertising is influenced by a multitude of factors. So, rather than generalising, it is worth looking at the issues that have a real impact on the pricing of such banners. Below are the most important of these.
What influences the cost of a banner ad?
Every company knows the importance of advertisement and should therefore have a budget for it. The costs associated with banner promotion are generated by several basic factors. Among the most important aspects are the design and printing of the poster. The price is influenced especially by the format and the material on which the printing is done.
The type of medium also plays a big role. After all, a banner can be displayed in a variety of locations, each with a different rental price. In terms of cost, the location of the medium on which the banner is to be placed is also not insignificant. Find out the details to help you set a budget for your banner advertising.
How much does banner advertising design cost?
Do you want to make professional banners but don't have graphic design skills? If so, you will need the help of a specialist who is proficient in graphic design programs.
The price of an advertising project can vary depending on the competence, seniority and, above all, the rate of the graphic designer. To get an idea of the cost of such a project, it is best to request a banner quote. For some companies offering advertising options, the banner design is included in the overall cost of the advertisement.
Banner printing - price
What is the most obvious conversion rate in determining the cost of a banner? Price per square metre - this is the primary indicator to consider when planning large format advertising.
Rates for banner printing start at around £20-30 per square metre. However, at this price you can get a poster made of a traditional material such as frontlit. If someone wants to invest in a slightly better material, it is best to choose, for example, a mesh banner. This is a more expensive, but at the same time more durable option.
It is worth remembering that for bulk orders, the printer usually reduces the price per metre. So when ordering a larger quantity of banners, choosing a more durable material often turns out to be less of a financial burden than it originally looked.
Billboard versus fence advertising - price in the context of the content medium
When analysing the cost of outdoor promotion, it is important to remember that the price of an advertising banner on a fence or one that stands alone is different from the cost of renting a billboard or space on a fence.
Each medium is a different burden on the budget. For this reason, it is worth taking a close look at the offers from agencies that distribute outdoor advertising. An analysis of the price list will allow you to choose the optimum solution, i.e. an implementation that suits your wallet resources and allows you to reach your audience effectively.
Banner advertising - costs are generated by location
The price of renting space for an advertising banner also depends on its location. Billboards along busy streets can be more expensive than boards located in less popular areas. The cost may vary depending on the size of the city or the distance of the banner from its centre.
InPost advertising - a modern alternative to banner ads
It is worth remembering that traditional advertising posters can be replaced by banners in the online edition. This is one of the solutions we offer as part of the InPost advertising offer.
Instead of renting billboards or other media, you can promote yourself by wrapping a Parcel Post or via our website or the InPost Mobile app. These places are visited daily by people, mainly from the e-commerce sector. This allows you to reach a large audience with your advertising.
Another interesting solution for advertising in a modern way is a newsletter. Email marketing is effective if you have a built-up audience base. Creating such a network can be time-consuming and difficult, but if you take advantage of our capabilities, you will skip this stage. All because we will provide you with space in a newsletter sent to our user base.
However, if you want to stay with outdoor promotion of your products, we also have an attractive proposition for you. Your banner graphic can take the form of a display ad and be displayed on the screen of our free-standing Parcel Machines.
An alternative solution, mentioned above, is the option of wrapping the Paczkomat® machines with your advertisement. This type of outdoor banner attracts the attention not only of those using the machine, but also of passers-by. So, if one of InPost's customers comes to pick up or send an order through a Parcel Machine, the printed banner design will immediately catch their eye. Find out more at inpost.pl/advertising.
Advertising your company with InPost? Always a good idea!
Take a minute to leave your contact details and we’ll prepare a tailored offer for you.
There are plenty of possibilities:
- Branding on Parcel Locker machines
- Ads displayed on Parcel Locker screens
- Sampling of promotional products
- Banner ads on the InPost website
- Advertising in the InPost newsletter
- Push notifications in the InPost Mobile app
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