Online shops sometimes face the problem of low sales or sales that do not satisfy the site owner. At least several steps need to be taken to improve their performance. One important aspect is a properly prepared site analysis or advertisement companies. How do you increase the sales of your online shop? And how can we help you do this?
Increasing sales in your online shop - start with a site analysis!
The online sales process consists of many activities that need to be undertaken. When the results are not satisfactory, a site analysis should be carried out. Very often, it is the functioning of the website that is the problem reducing the number of transactions made by customers. Where to start?
First of all, it is advisable to perform the purchasing process on the website yourself and thus check that everything is working correctly and that the next steps are taken intuitively, as well as that there are no problems loading the website and moving on to the next steps.
The best thing to consider is what annoys users when using the site. Perhaps it is oversized banner adverts that appear every now and then and have to be switched off? Some sales dashboards allow you to read data on, for example, the percentage of abandoned baskets.
An abandoned shopping cart is a phenomenon when a customer abandons the purchase of products just before the order is finalised. He or she has added items to the basket and has not completed the whole process. If this happens frequently, it is a sign that something is wrong at the end of the procedure on the website. Perhaps the consumer does not find a convenient delivery option or is required to register?
Analysing individual products and categories also helps to answer the question of how to increase online sales. It is important to check whether the menu is intuitive enough and whether it is easy to search for the desired goods. Next, it is worth focusing on the quality of the descriptions of the individual items. Do they satisfy the user's curiosity and help to see the benefits of the purchase?
The images of the products that are placed on the website play an important role. They should present the goods from all sides as well as possible, so that the customer does not feel the need to search for it on another site, as he or she will probably then already have placed an order with a competitor.
How do you optimise your online shop to increase sales?
How do you increase sales in your shop through optimisation? In e-commerce, inbound customer traffic from Google search is very important. When users are looking for some products for themselves, this is usually where they type in what they need. They rarely go directly to shop websites.
With this solution, they have a wider choice of products and it is easier for them to find the one that meets their needs at a good price. In order for your merchandise to be displayed to the user, your e-shop must be properly optimised. It is best to hire a proven copywriter or content agency to create product and category descriptions. Keyword analysis and naturally woven CTAs should be handled by experts.
Internal linking is also used to increase search engine positions. It is worthwhile to have a blog section in your shop, where you place articles thematically related to your company profile. A car parts website can include guides on topics such as choosing the best car for the family or insurance in the event of an accident.
Bookmarking a blog not only allows you to establish yourself as an expert in your industry, but also gives you space to post links to specific products or categories. Such action contributes to strengthening the search engine position. It is also worth taking care of external linking, e.g. by purchasing sponsored articles.
Unique graphics are helpful for optimisation. It is therefore best to have your own product images, as well as taking care to provide relevant product descriptions. It is important for the website to be compatible with different devices. It must work well on both computers and smartphones.
Factors increasing sales in online shops
The first step to how to rock online sales is to have an attractive offer for customers. The range should be wide and the products should be available. It often happens that a website offers a large selection of goods, but many things cannot be ordered because stock levels do not allow it. The consumer then immediately moves on to the competition.
The website should be aesthetically pleasing, minimalist and easy to navigate. The easier it is to find and order something, the better. On the product card, the button to add the item to the basket should be clearly visible. The price and other important information must be properly displayed.
Consumers should not be offered excessive prices. To this end, it is best to keep an eye on costs with competitors so as not to exaggerate either one way or the other. A range that is too cheap can also raise doubts about the quality of the goods, for example. You should offer as many delivery methods and tried-and-tested payment methods for your order as possible. The most popular form of delivery in Poland is Paczkomat® InPost
Fast postage affects customer satisfaction and the fact that they keep coming back to a particular site. To ensure that orders are handled as efficiently as possible, it is worth thinking about the InPost Fulfillment service. This is when the packaging, warehousing and dispatching of the goods lies with InPost. This streamlines the whole process and enhances a positive consumer experience.
In addition to this, marketing campaigns consisting of both online and outdoor activities are proving immensely helpful. Creative promotion of products and the brand as a whole is key to building an image in the minds of the public and the possibility of continually attracting new customers.
How do you increase sales in your online shop? Opt for loyalty programmes
Among effective online sales techniques, the organisation of loyalty programmes stands out. These are activities leading to the strengthening of relationships with regular customers. They can take various forms. One is the collection of a certain number of points for each purchase, which can then be exchanged for discounts or products.
Some shops organise special promotions or sales that only members of the programme can benefit from. To join as a club member, you usually only need to create an account on the shop's website or mobile app. It is also worth preparing offers for people joining the action in order to regularly increase the number of consumers using this option.
Ways to increase the value of orders in your online shop
A loyalty programme may be the way to go in order to increase sales. Sometimes customers decide to buy more to earn more points or to take advantage of a promotional offer. Another tactic is a free shipping service on a certain value of purchases. Consumers often prefer to add another product to their order rather than pay for shipping, even when it ends up costing them a little more.
An interesting technique is cross-selling, or cross-selling. It involves the fact that when a customer views a product or adds it to their basket, the website automatically suggests another good that is related to it and will also be useful. It works in such a way that when someone buys sunglasses, a stylish case or lens cleaning wipes can also be suggested. However, when he decides on shoes, it is worth suggesting socks or insoles.
Among other things, product sets work well. When someone is looking for a face cream, for example, a set with a toner and a skin cleansing gel may be of interest. The price should be slightly more favourable than the sum of all the items individually, so that the user feels that this represents a bargain. It is also worth pointing out that it is a worthwhile cost.
What forms of advertising will help you increase sales in your online shop?
Retailers who are wondering how to increase their online sales often turn to advertising. This is an excellent solution, but the key is to choose the right form of promotion for your business profile and target audience. At least several methods work well in e-commerce. These include:
- Google Ads - search advertising campaigns allow you to get into the first results a user sees.
- Influencer marketing - undertaking partnerships with influencers who recommend a product or service to their followers.
- Sponsored articles - help to strengthen brand positioning and external link networks.
- Banner advertising - take out signs on websites frequently visited by users.
- Social media - building communities on the company's social media profiles, as well as running paid campaigns there.
- Billboards - one of the traditional forms of advertising, involving the hanging of promotional posters in large cities, for example.
What can't you ignore if you want higher e-commerce sales?
All online sales methods require attention to detail and keeping an eye on the processes. Do not ignore any failures or malfunctioning functionality on the website. Whenever a fault occurs, it should be fixed as soon as possible. Sometimes it turns out, for example, that one of the payment gateways is not responding. This can lead to the loss of customers who, at that time, wanted to make a transaction on the site.
It is worth analysing the data regularly and checking how the number of purchases or abandoned baskets are changing. If revenues are declining, you need to look for the reason and offer your customers an even better service. You should not ignore new trends, e.g. in website design or forms of promotion. Innovation and adaptation to modern services promote sales development and appeal to users.
Positioning is very important in reaching new people. So you can't ignore your poor search engine results, rather you need to invest in a blog and improve your offer in such a way that you appear higher and higher in them. You need to make sure that your products are always in stock and that there is no shortage of goods for your customers.
Constant attention to developing your offer and rubbing shoulders with new audiences is how to increase online sales. When you run social media profiles, you should not ignore your customers' messages. It is worth replying to them on Facebook or other accounts to maintain relationships.
How to increase sales in an online shop with InPost?
If you are wondering how to increase turnover in your online shop, make use of our business marketing offer. We help entrepreneurs from a wide range of industries to sell their goods. We offer outdoor and online activities. We can brand our Parcel Machines with your promotional material at a location of your choice.
If you want to spread the word about your new products, your best bet is to consider sampling cache samples. We would also be happy to display your brand advertising in the form of graphics on the machine screens.
A way to find out how to increase sales in your shop is through our newsletter. We can send your advertisement to several million subscribers. In addition, we offer the placement of banners on our official website or the generation of PUSH notifications in the InPost Mobile app.
Would you like to start an advertising partnership with InPost? Apply via the form below today to find out the details of our extensive offer.
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