How do you improve your corporate image? Useful tips and tricks
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4 January 2025
A positive corporate image is of paramount importance in a competitive business market. At InPost, we believe that it can be ensured by a strategy focused on consumers and environmental responsibility - in many cases the key to success. The tips and tricks we have prepared can benefit the face of any brand!
Positive corporate image - why care about it?
Many entrepreneurs wonder how to improve their company's image. But why is it so crucial? There are several reasons - the main one being that this action is important for building consumer trust and loyalty .
Companies with a positive reputation are perceived as credible, and this translates into greater interest in their offerings and services. Furthermore, This helps businesses stand out against all rivals in the industry and provides a solid base for long-term success.
Investing in building a positive image also pays dividends in the labour market and when trying to connect with contractors. Ethical and responsible action attract talent who want to be part of organisations with strong values. Their results can also include improved work performance and a higher degree of innovation intra-company.
In other words, nurturing the favourable face of a brand is an investment in its future - ambitious entrepreneurs cannot take this lightly and should even make it a priority.
What can cause image damage? Examples
How can a crisis be caused in a company? A negative image of the company is generated by:
- inappropriate social media activity - ill-considered comments spread with great speed and any mistake can go viral;
- negligence regarding the quality of products or services - this leads to public criticism by, among others, reviewers and existing fans of the brand run;
- Unethical business practices - primarily referring to violations of labour and other rights;
- negative responses to crises - a lack of prompt responses may suggest to the audience that the company is unconcerned about the consequences of its actions and, consequently, its own customers.
Companies that understand the potential risks and actively work to manage their image are better placed to minimise damage and maintain a valuable perception in the market.
How to influence a company's tarnished image?
A damaged image requires immediate action. Every day of delay works to the advantage of the competition and can even translate into significantly worse sales results.
How do we rebuild credibility and restore a good corporate image? The first step can be considered an analysis and understanding of the sources of all problems. You need to find out what customers think and market trends, and then introduce corrective actions. All of which must be transparent and confidence-building . 
Tools and methods to help improve your corporate image
Improving a company's image is a significant task that requires effective tools and methods. A key approach is to proactively use social media analysis to monitor and respond to emerging brand opinions. This allows you to not only recognise negative statements but also engage in valuable dialogue with customers .
Another way is content marketing combined with storytelling. Creating engaging and useful material , which tells the brand's story and mission, allows for a deeper connection with the audience. This can be used in the future. Another recommended method is to send employees to training courses led by experts - these will help to avoid dangerous mistakes in the future.
Advice - building a positive image is a process that takes time
It is impossible to build a lasting and positive brand perception overnight - everything takes time (optimally several months or years). Every communication activity consists of a long-term strategy to build trust and sympathy . It is a procedure that requires consistency and a systematic commitment to action.
Building a brand image from scratch - is it possible?
Is it possible to build an image from scratch (especially after a crisis)? Of course it is! It is the perfect opportunity to redefine the brand and strengthen the relationship with all audiences. To begin with, however, it is necessary to carry out a deep analysis of the causes of the temporary slump and understand customer expectations and concerns .
Then apply a comprehensive approach - It must include communication strategies and operational activities. Being open to dialogue with customers and stakeholders, actively listening and implementing changes based on their suggestions are the foundations of a recovery strategy that will be able to deliver the desired results. It is important not to use manipulative methods and sincerely care for the image of their company, its employees and its customers .
InPost advertising - how will marketing help improve the company's image?
At InPost we provide some effective marketing solutions . These are:
- wrapping of parcel machines ® ;
- online advertising campaigns;
- advertising on the screens of the Parcel Machine ® ;
- product sampling;
- PUSH notifications and newsletters for InPost Mobile users.
All of which can help you when you are trying to improve your corporate image. How? Simple, our advertsy are not only visible in the online environment, but also throughout the country.
Such marketing content increases your visibility and build positive associations through association with an innovative and respected company . In addition, you will show that your business is active and visible in the daily lives of your audience.
Need to find out more about this topic? Visit our official website or contact us via the form below!
Advertising your company with InPost? Always a good idea!
Take a minute to leave your contact details and we’ll prepare a tailored offer for you.
There are plenty of possibilities:
- Branding on Parcel Locker machines
- Ads displayed on Parcel Locker screens
- Sampling of promotional products
- Banner ads on the InPost website
- Advertising in the InPost newsletter
- Push notifications in the InPost Mobile app
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