How do you attract customers to your stationary shop? Reliable solutions!

Eye-pleasing décor, an easy to navigate space and appropriate service. This is all it takes to encourage passers-by to step over the threshold and make a purchase. So there is no getting away from a little ingenuity and using suggestions from in-store sales techniques. An important role is also played by advertisement . We'd love to help you get inspired - that's what this guide is for!

What attracts customers to stationary shops?

We are all customers and we know that every purchase we make is primarily the fruit of rational thought. Although, of course, it is impossible to completely negate the purely common-sense factor, it is important to bear in mind how great a role the senses play in the sales process. After all, it is no coincidence that it is said that customers buy with their eyes. The answer to the question of how to attract customers to a stationary shop lies in this very phrase.

Take care of your website - get noticed and attract customers

The shop window allows you to show off to potential customers and also says a lot about what the brand is about. That is why it is the first place to focus attention. What should the showcases be like? They are the showcase of the business, so the most important products on offer should be on display. Importantly, there should not be too many of them on display. Even a single, well-designed item, such as an attractive piece of furniture or item of clothing, will give a much better result than the presentation of many items from the range.

Importantly, it is not just what counts, but how it is presented. For this reason, suitable decorations must be prepared. These, too, should not overwhelm, however, so as not to dominate the goods on display. A good idea is to use a colour theme that matches the colours of the brand logo. This shade can be used for the walls or corresponding curtains. A decorative motif in the form of geometric shapes, graphics or lettering on the glass is also worth considering.

First impressions are crucial, and to understand this, it is best to refer to what we know from the web. Which pages on the web are more likely to bring sales success? Characteristic, and at the same time orderly. No one is likely to want to search for products to buy on a site that is overloaded with all possible options and overly colourful. A site that is too simple is also unsuitable, as it may be associated with a lack of professionalism on the part of its creators.

How to attract customers? The role of space design

It is worth bearing in mind that consumers make purchasing decisions not only by means of their sense of sight. The retailer should also take care of the various fleeting impressions that accompany a shop visit. For example, an originally designed space does not necessarily encourage browsing. If it is difficult and therefore unpleasant to navigate, the customer may leave the shop.

For this reason, companies from all over the world pay so much attention to the arrangement of the area where products are presented. To understand how important this is, just imagine yourself in the role of a shopper. How many times have we been in a place overcrowded with shelves? Was it pleasant to walk between them? Not likely. So how do you attract customers to such a stationary shop? The only solution is to rearrange the furniture and reduce the amount of stock.

The issue of space arrangement again allows an analogy to be made with an online shop. One of the key factors determining the success or failure of a retailer is UX, or user experience. In other words, the viewer will be more likely to search the range and order goods if navigating the site is simple and pleasant. Combined with the shortest possible purchase path, i.e. integration with our InPost Pay system, for example, the chance of the consumer completing the transaction increases significantly.

Attracting customers to stationary shops - good presence is key

Among the impressions that have a key influence on purchasing decisions is the quality of service. It should be borne in mind above all by the owners of shops with a specialised assortment. Incompetent shop assistants who are unfamiliar with the product range or who cannot help with product selection can discourage people from shopping. Moreover, if they do not know what they are selling, they may forget that they have exactly what the customer is looking for on the shelves or in stock.

Poor customer service is now a bigger problem than it used to be. A shop or chain that wants to attract customers nowadays has to have social media profiles and a presence on Google Maps. In all these places, internet users can write comments and give ratings for, among other things, service. If it is appropriate, positive opinions will prevail, making it all the more likely that more people will come to the shop. Similarly, negative reviews will be the reason for a reduction in the number of customers.

How do you attract customers to a stationary shop using scent and sound?

Can fragrance encourage purchases? Absolutely, and how to use it is best known to owners of catering establishments. However, it is not only the owner of a bakery or pizzeria who can convince people to enter their premises. The trick works just as well for shopkeepers, regardless of their industry. Of course, the easiest people to deal with are those who are wondering how to attract customers to a grocery or drugstore. But what if you are selling clothes, for example?

Aromamarketing, like audiomarketing, aims to evoke the right associations with a brand. For example, in clothing shops, subtle perfume scents work well. In a home-chemistry shop, on the other hand, the aroma of freshly done laundry is a better choice. In both of these places, the olfactory experience is best combined with quiet instrumental music. However, there is no rule. Much depends on the target group.

InPost advertising - attracts like a magnet!

An imaginative display will entice many customers to visit the shop, but only those who have the opportunity to see it. However, not everyone has the opportunity to run a shop in the busy centre of a large city. Many people also do not visit it for various reasons. This is why advertising, especially local advertising, is so important.

For our business customers, we offer, among other things, the veneering of Paczkomat machines and the display of promotional graphics on their screens. Paczkomat is also a great tool for sending product samples and catalogues to customers.

Those wishing to advertise their business online and via mobile app can also benefit from our offer. Thousands of visitors to our website who see the banner on our homepage represent a great opportunity to gain new customers. It is also provided by PUSH notifications sent to InPost Mobile users and newsletters forwarded to e-mail addresses.

Advertising a stationary shop will be a hit in 10, provided it is properly prepared by specialists. Find out about the full range of advertising at InPost at inpost.pl/advertising or apply for cooperation straight away using the form below