Do you run your own sales site and wonder how to get new customers? Do you invest in marketing and promotional activities, which do not bring the expected results? If you want to attract audiences, check the effectiveness of advertising campaigns and get ahead of the competition, internet sales statistics will help you achieve your goals. In this article, you will learn how to analyse them correctly. 
E-commerce statistics - why can't they be ignored?
Entrepreneurs who are part of the e-commerce industry most often focus on developing an appropriate sales strategy and meticulous branding. Of course, nowadays you cannot do without effective online advertising either, but analytics should also be a very important element of all the above-mentioned activities. Careful analysis of data on an ongoing basis will allow us to improve sales results, increase the intensity of promotional activities, discover the true needs of consumers and improve our offer. If we do not control statistics, we will not find out where buyers come to us from, which promotional campaigns actually work, and which solutions are best to invest in. Analysing a lot of data may seem complicated and time-consuming on the surface, but it is worth remembering that nowadays many modern tools will definitely make this task easier for us. For example, we can automate the process of verification of results and receive ready-made reports to our e-mail inbox. We will have to put some effort into checking online sales statistics, but in the long run it will pay off very well.
Online sales statistics - what data to analyse?
Now that we know that e-commerce statistics should not be underestimated, what information do we need to pay particular attention to? The analysis consists of several main areas:
- sales - you need to keep a close eye on which products are in high demand from buyers and which are backlogged - that way you will know what to invest in. Of course, it is also important to look at revenue volumes and e-commerce conversion rates;
- websites - We analyse the website in terms of the number of visitors, traffic on specific pages and the functionality and attractiveness for users;
- internautów - we check where our customers came from and their path to purchase - thanks to statistics, we learn who our buyers are, discover their preferences, as well as their most important needs;
Precise internet sales analytics is an integral part of any online business that wants to be successful in sales. It allows us to find out what products are selling, to get to know consumers better and to be sure which activities are worth investing in to develop the shop. Before starting to analyse e-commerce statistics, we should start by defining precise goals, i.e. finding out what information we care most about. For example, if we want to learn more about the shopping preferences of our customers, we should focus on analysing incoming orders. On the other hand, looking at specific goods will allow us to better match the offer to buyers' expectations. 
E-commerce statistics - helpful tools
Sales platforms generally have their own systems for collecting data, but we can also use external tools. Many of them are paid, which does not mean that we have to invest a lot of money. There are also professional, free solutions, such as Google Analytics, which is a system for analysing website traffic and users. We can easily configure it for the use of an online shop. Thanks to Google Analytics:
- check which sub-pages are most frequently visited by internet users;
- you will learn which sites users are coming to your platform from, allowing you to create better marketing and advertising strategies;
- you will trace your customers' purchasing path step by step - you will discover what kind of difficulties they encounter;
- you will receive helpful demographic data.
Today, Google Analytics is one of the most powerful tools for website analytics. It is worth installing it at the very beginning of your e-commerce adventure.
Another useful solution for online business is the Facebook Pixel. Social media now plays an important role in branding, as well as in marketing and advertising, and this should not be forgotten. The Facebook Pixel is a piece of JavaScript code that you paste onto your website - it will allow you to collect accurate information about your users. You will learn about their interests and page likes, so you can run a more effective Facebook advertising campaign, reaching people who have visited your website.
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