How do you advertise your business online?

In order to be truly successful and have a very successful business, you cannot do without effective online advertising. Today, there is no other medium that offers such great promotional opportunities without having to invest large sums of money - which is often required by conventional advertising methods such as television or newspapers. The Internet will help you to make a name for yourself, even if you are just starting out. So how do you advertise your business online? We know the best ways!

Website advertising - what needs to be done?

If you run a business, you surely already have a website that performs many important functions. You present your offerings on it, provide contact details, encourage potential customers to use your services.

Your company's website is an excellent business card, but not only that. It allows you to attract new contractors or buyers and build your brand image in a thoughtful way. What do you need to do?

Simply put: start advertising your website on the internet! You will be positively surprised by the results, but remember that you will have to wait a few months for the results. Below are some of the most effective methods advertsy Internet :

Positioning (SEO)

How often do you find yourself looking up some information online? Do you like using Google, the most popular search engine? You certainly do! When you are looking for a particular service, you type it into the search engine. You probably don't have time to browse dozens of pages - you are only satisfied with first few results . That's exactly what your customers are doing!

For this reason, you need to do everything you can to be at the top of the search results. Positioning consists of optimisation and editing of page content (this includes the source code) so that it is search engine friendly. SEO is one of the most effective and cost-efficient methods of online marketing today, but it takes time. You will not get the desired results immediately. Also, remember not to choose keywords that are too generic, as this will not personalise your site and you will find it harder to get ahead of the competition.

Ensure content such as:

• original product and category descriptions;
• valuable blog articles and sponsored articles;
• a high-quality description in the "About the company" section .

Facebook Ads

A presence on the most popular social networks can bring a great deal of benefits to your business. In addition to publishing engaging and valuable posts, it is worth taking a closer interest in paid campaigns . On Facebook, they allow you to reach a precisely defined audience - you set ads according to various criteria, e.g. age, gender, interests.

It is also possible to target campaigns to people who have already liked your company's fanpage. This method of promotion delivers immediate results. Once an advert is commissioned, it appears to the recipients practically immediately, which attract new customers in an instant . Advertising on Facebook is also not an expensive undertaking. Depending on the characteristics of your business and target group, you can also bet on other social media, such as Instagram, TikTok or LinkedIn.

Running a company blog

Not much going on on your website? Apart from a few graphics, a contact form and a detailed offer, there is no other content? It is essential to change this! A good way to advertise your website is to maintain a company blog. Such an activity support your positioning and secure more page views .

Sharing valuable content on a regular basis has other benefits. Trust in your brand among your audience will begin to grow and you will become an expert in your field. Articles show that perfectly you know what you are doing and you enjoy sharing your knowledge with others. You can also share links to blog posts on social media, which will remove the problem of not having ideas for new posts.

Google Remarketing

Remarketing Google to sposób to reach out again to people who have previously visited your site but have not taken a specific action e.g. they have not sent an enquiry or ordered a product. Once certain settings have been made, the ad will remind customers to return to the site to place an order or obtain more information.

Banner campaigns and newsletter with InPost

At InPost, we offer business customers assistance with marketing activities. One of our services is advertising campaigns on our official website . We can place banners with your marketing material on:

• homepage;
• in the tracking section;
• on the Find Paczkomat®️ subpage.

In addition, we have a newsletter subscriber base of several million. In our regular e-mails to customers there may be a mention of your company, a new product or the services you provide.

The high open rate of our newsletter allows us to reach a multitude of new potential consumers.

Website advertising - learn as much as you can about your audience

Whichever methods you choose to advertise your website online, remember that to be effective, you need to know your audience well . In building your marketing strategy, make sure you do thorough research and find out what your customers need.

To do this, you can also look at your competitors and learn from their actions. The better you know your target group, the more effective advertising you will be able to prepare.

Website advertising - prepare your website before launching a promotion

Effective advertising will significantly increase traffic to your website - that's what it's all about. Pay attention, however, to prepare well for this. The site should run smoothly in all respects . Make sure all the information on it is up to date. Ensure high quality, attractive photos and graphics, introduce your team, put contact information in a prominent place, add blog articles.

If you are interested in an effective online advertising campaign with InPost, be sure to fill in the contact form . Our specialists will be happy to answer any questions you may have. Together, we will strengthen your brand image and increase conversions. We look forward to seeing you!