How to advertise a product? Original ideas and useful tips
Reklama
27 July 2025
Effective sales of goods and services cannot take place without effective advertising. An entrepreneur must know how to build a brand image and how to present the qualities of the goods so that the consumer will want to purchase them. Marketing campaigns are carried out both online and in public spaces. How to advertise a product well and what should one pay attention to? Here are some suggestions!
What are the ways to advertise products?
Product promotion is the whole process of activities aimed at arousing the customer's need to buy. It consists of presenting information about the product and demonstrating the benefits of owning it. How to promote a product? There are many ways, so it is worth knowing the most popular ones.
- Advertising - this includes any form of promotion on television, radio, the internet or in public spaces (e.g. posters). It can take the form of video, graphics or sound recording.
- Newsletter - this phenomenon is also called e-mail marketing. It involves sending out messages to consumers that inform them about a particular product. It is worth ensuring that the e-mail content is as personalised as possible.
- Events - organising events to promote is an opportunity to invite, for example, influencers to showcase merchandise on their social media profiles.
- Discounts - it is not uncommon for a price reduction to be an opportunity to encourage customers to buy a particular product. This can be communicated in the stationary shop, on posters and billboards, in newsletters or social media.
- Corporate identity - look after a consistent brand image and product characteristics. When they stand out, they have a better chance of capturing the consumer's interest and encouraging them to buy.
How to advertise a new product?
How do you advertise a product that is just entering the market? To advertisement of the product was effective, it is first worth identifying the target group of the merchandise as precisely as possible. This helps to choose the right places to place promotional materials. These can include social media, urban space, communication media, local advertising services or industry events. It all depends on the specifics of the article.
In online sales, the description on the product card plays a huge role. You need to present the goods in the best possible way by including their technical data and qualities. For this, it is best to hire proven copywriters to create descriptions that comply with SEO guidelines. Then you can move on to the creation of strictly advertising material.
If the company is active on social media, then it should communicate the new merchandise right there. Catchy graphics with creative slogans and video advertisements will work well. When the opportunity arises, it is also worth using the real-time marketing option. This involves the creation of materials relating to current events or trends. This often takes place, for example, around the premiere of popular titles or after the appearance of viral memes.
How do you advertise your services when no one knows them yet? You can invest in sponsored campaigns. Social media campaigns work well to reach new audiences and familiarise them with your product. Recently, one of the most catchy methods of gaining recognition is short videos. All the most popular social media allow you to post videos.
Some merchandise allows samples, so-called samples, to be created. In this way, it is possible to reach new recipients of, for example, cosmetics or food products. At InPost, we allow you to place such items in the caches of Paczkomat® machines. Contact us and find out how to place your products in the machines as gifts for parcel recipients. It is also a good idea to place samples in gift packs at various events related to a specific industry.
How do you advertise a product online?
How do you advertise your product online to encourage customers to buy? In order to stand out from the competition, you need to ensure your position in Google search. Link building is helpful, so make sure you have expert blog posts and sponsored articles that mention your product. The descriptions of the products themselves and the categories in the online shop also count.
It is possible to purchase banner ads that will appear in strategic locations on various sites. It is advisable to choose sites that are thematically related to the company's profile or that are used by a diverse audience. Graphic advertising banners can also be placed in the advertising space offered by companies such as InPost. The online offer includes the possibility of placing advertisements within the inpost.pl website, the InPost Mobile application and in newsletters.
An attractive form of promotion is video content, in which the audience can be encouraged to buy by means of images and sound. A catchy slogan and a short, engaging message are essential. Videos in the form of reels will work well in social media, as well as on the most popular video portals.
How do you estimate the success of a process such as promoting a product? Online methods allow you to measure reach, which makes it possible to assess the effectiveness of your actions. This makes it easier to plan marketing campaigns in the future.
Interesting ideas for advertising your product to the public
Where to advertise your services to make your marketing effective? Installations of various kinds in urban spaces are an interesting idea. Murals with unusual structures and special effects (e.g. partially projected) are increasingly common. Promoting an offer in this way draws the recipient's attention and becomes embedded in his or her memory. It is not uncommon that he or she even subconsciously reaches for the advertised products in the shop later. Another interesting way is the Parcel Machine with an advertising veneer. It draws the attention not only of those using the machine, but also of passers-by.
Social media users are keen to participate in competitions. How do you advertise in this form? It is advisable to organise a competition in which the brand's new goods are the ones to be won. A sponsored competition post has the potential to reach a large audience and arouse the desire to own. Those who fail to win often decide to purchase the goods themselves.
Details to look out for when advertising a product
How do you advertise your company and product so that the action has a positive effect? There are details to success. One of them is the issue of call to action, i.e. calling users to action. This is usually a small part of the overall advertising message, but it is very important. This is because it is supposed to encourage the recipient to buy the product.
Once you've decided where to advertise your company and its goods, make sure your materials are suited to different devices and platforms. Just because something looks good on a computer does not mean it will also work on a smartphone. It is worth bearing in mind that more and more purchases are being made via mobile devices.
Concise, catchy messages work well for advertising products. Neither the Internet nor billboards are the place to put blocks of marketing text. Only key aspects and an interesting, clear design count. The customer does not have the time or inclination to read overly long descriptions and will instead head to the competition.
How do I advertise a product with InPost?
There are places where it's possible to advertise for free, but they don't always bring tangible results. It is worth taking a look at our InPost offer, which includes:
- wrapping of parcel machines,
- display advertising on device screens,
- sampling in caches,
- advertising banners on the InPost website,
- push message and banner in the InPost Mobile app,
- section in the newsletter.
If you're wondering how to advertise your service business, check out the details of our advertising offer or fill in the contact form below right away and we'll show you ways to advertise. We will make you stand out from other brands in the industry, influence positioning and recognition of your shop. With us, you can popularise both your products and services.
You already know how to effectively promote your company and get your product of interest to your audience. Now you need to create an advertising strategy. Remember to choose only reliable advertising companies to work with.
Advertising your company with InPost? Always a good idea!
Take a minute to leave your contact details and we’ll prepare a tailored offer for you.
There are plenty of possibilities:
- Branding on Parcel Locker machines
- Ads displayed on Parcel Locker screens
- Sampling of promotional products
- Banner ads on the InPost website
- Advertising in the InPost newsletter
- Push notifications in the InPost Mobile app
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