Hair salon advertising: the beauty industry on the internet

Advertising on the window of a hair salon as the only way to promote this type of business is long gone. To reach new customers, establishments are increasingly relying on the web. How do you develop your promotion to gain new customers? What are the most interesting ways for the beauty industry to do this?

Hair salon advertising - traditional or online?

Advertising traditional, i.e. linked, for example, to 'word-of-mouth' marketing, which involves customers recommending a product or service, is a great solution in the beauty industry. Many people decide to visit a salon after recommendations from family or friends - they inspire more trust than paid promotional material.

Moreover, whisper marketing is one of the most effective forms of marketing in this type of establishment. What forms can it be divided into?

• The aforementioned recommendations from friends to build trust.
• Press articles that enhance prestige and build a position of expertise.
• Internet user reviews - Google business card and business websites.

In smaller towns and cities, traditional promotions, such as banners or posters in popular locations, will work well, as they allow the customer to be reached quickly and directly.

How to write a hair salon advert?

Above all, it should be tailored to the target audience - care should be taken with benefit language and relevance to, for example, the age of the target clientele.

However, online advertising is also worth considering - many people expect the convenience of being able to book an appointment online or contact via social media messaging, for example.

How do you advertise a hairdressing salon? A combination of both forms can be more effective than betting on just one of them. Often, older people who don't use the internet as much may not know about a hairdressing salon - in which case traditional advertising will come in handy. Online advertising is used by many industries - it also allows you to keep an eye on what your competitors are doing.

Social media - image-building advertising for the hair salon

Social media marketing in the beauty industry is an important issue. It allows you to build your professional and reliable image. What can you show on social media? Some of the most popular posts and testimonials include makeovers. Before-and-after photos of haircuts, as well as videos of salon visits, are a frequently shared type of content.

It is not uncommon to look for hairstyle inspiration on the internet and then show the hairdresser how you want to look when you leave the station. However, mimicking a haircut or colouring is not always successful. When the hairdresser adds an account of another person's visit that achieved the colour the next client is dreaming of, the chances are that she will visit the salon to get that result too - she knows the skills of the employee and can trust him.

A hairdressing salon's Facebook advertising campaign can be free - in which case you should aim to increase organic traffic through regular posts and testimonials. Paid versions can be used, where advertising and targeting on a larger scale will begin, which also includes sponsored posts.

Instagram is a medium that values visually appealing content. Preparing your account for such content - aesthetically pleasing, with makeovers, product recommendations and DIY tips - will increase your chances of popularity.

How else can you promote your hair salon? On TikTok! This is an app with a predominantly young audience, but the content can easily be adapted to suit the chosen group. Makeover videos and slideshows are extremely popular - so potential customers can see the transformation of the client and the hairdresser's skills with their own eyes.

Search network - effective hair salon advertising

Positioning your studio on a search engine is an important task, but simply basing your business on key phrases will take a long time before your establishment is at the top. If you want faster results, use Google Ads, which are paid advertising campaigns designed to increase your business' visibility in search engines. The tool analyses keywords related to the business and creates ad content tailored to the searches of potential customers. The entrepreneur sets his or her own budget for this - it is worth remembering that you only pay for clicks.

Although beauty and hair salons are not associated with meticulously designed websites, it is worth considering the decision to set one up. Why? It is a great way to build your expertise by communicating the latest trends, care regimes or collaborations undertaken and products worthy of attention. What's more, to increase your chances against the competition, it's worth betting on the possibility of making an appointment online. Customers increasingly prefer to do everything online. Preparing your website for such a possibility is a convenience for them and an advantage for you, so it is worth taking care to optimise it - this increases the chance of conversion and a visit to your salon.

Business card and maps - local advertising for hairdressing salon

Hairdressing salons are mainly specific places known to regular clients and customers. How do you make it easy for people who have never visited an establishment before to find it online? A good place to start is by creating a Google business card. This is based on the fact that when a person interested in a service enters the keyword "hairdresser" and the name of the town or city into a search engine, these business cards will appear first in the results. In them, one can find information such as contact details (telephone number, e-mail address), the address of the hairdresser, photos of the facility, as well as reviews, which for many web users are essential in deciding whether to visit a given hairdresser. The business card is also visible on Google Maps.

This will help to reach new customers who do not yet know about the existence of the hair salon in question. It is worth betting on local positioning, related to the locality. It consists in adding the name of the locality to the key phrase, e.g.:

• "hairdresser Warsaw";
• "beauty salon Wrocław";
• "where do I cut my hair Kraków";
• "children's hairdresser in Gdansk";
• "hairdressing establishment Poznań".

These are just a few of the examples that web users type in when looking for a hairdresser.

Unusual advertising - an opportunity to effectively promote your hair salon

Hair salon advertising does not have to be traditional or online. You can opt for completely different solutions. Some rely on influencers, to whom they offer a free makeover in exchange for a report or a post. This is a particularly popular treatment in large cities, where more social media influencers can be found.

Advertising on a Parcel Machine® device? With us it is possible! A specially prepared advertising offer will allow you to expand your hair salon's promotional activities. In 2022, we delivered 1.4 million parcels a day. Over 20,000 Paczkomat® machines alone throughout the country. What types of advertising can you count on?

• Advertising on the screens of the Paczkomat® machines and/or wrapping the columns of the machine.
• Samples and cache samples - this is the most interesting treatment for hairdressers, who can prepare a free product sample for distribution in the caches of the Paczkomat® machines.
• Banner ad on the InPost website, which even generates traffic of more than 10 million hits per month.

Advertising a hairdressing establishment is an important point for promoting your business. As well as whisper marketing, which is one of the most effective methods of obtaining clients, it is still worth considering other options to maximise your profits.