From time to time, the thought arises in the mind of every entrepreneur concerning the implementation of measures aimed at the future development of the company. One of the most common ideas for implementing the development concept is to attract investors for the business. How to do this effectively and what is worth bearing in mind? 
Attracting investors often involves many uncertainties. On the one hand, the business owner wants to grow his or her business and the steps taken are largely long-term in nature. On the other hand, however, handing over part (or sometimes even all) of the shares to a stranger raises concerns.
Doubts also multiply when a business owner begins to wonder where and how to attract investors for his or her business. There is no denying that this task is difficult and involves long-term efforts. Before the entrepreneur decides to take this step, he or she should realise that attracting investors does not always result in the expected success.
The companies of most interest to investors are characterised primarily by:
- high growth potential,
- competitive advantage,
- vision and strategic plan,
- activities in the new technology sector,
- having a solid management team.
There is also great interest in companies expressing their willingness to relinquish partial or total control of the company to investors.
Attracting investors - where to start?
As is widely known, in order to realise good business ideas, funding is needed. The desire to raise them is the most common reason why companies look for investors. However, in order for anyone to be willing to put up money for someone else's project, it has to be unique and create the right interest.
An essential element when it comes to strategy for attracting investors is a good, meticulously prepared business plan. It should contain a detailed description of the project's financing concept, including how the funds raised will be used and how long it will take for the cost of the project to be returned to the investor. It is very important that the business plan demonstrates the growth potential of the company and its rate of profitability. It should also not lack a presentation of the company's vision.
Searching for an investor
The most popular, and also the simplest, a way to attract investors is to place an advertisement on one of the equity investment platforms or services used by investors. The ad should contain information outlining the concept of the project, as well as a precise indication of the amount required for its realisation. Those who do not want to publish their idea on the web can bet on looking for investors on their own. 
Organisation of a meeting with the investor
When an investor expresses interest in a project, he or she will certainly want to meet with the initiator. Further cooperation with the entrepreneur depends on the course of such a consultation, so it is worth preparing for it.
Above all, what matters during the meeting is to present your project properly. The concept should be presented in a logical and understandable way. During the conversation, it is worth observing the investor's reaction to the ideas revealed, be ready for possible negotiations, and be willing to clarify any doubts about the project.
What the investor is sure to notice is the industry knowledge that the business owner has. Therefore, before the meeting, it is advisable to broaden this knowledge further to show familiarity with the field in which the company operates. It will also be important to present your concept in such a way that the investor sees the profits it can generate. To this end, it is best to refer to prepared data or charts, showing, for example, customer interest or current market demand.
Personality a way to attract investors?
Creative business ideas are plentiful these days. To have clout over the competition, it will be important to show yourself at your best. The personality of the entrepreneur may therefore be what determines further cooperation. In the eyes of investors, people who are able to manage their business perfectly are of interest. This term includes not only the management of time or funds, but also a team of employees.
An entrepreneur who wants to attract an investor should be characterised by charisma, orderliness and creativity. The most desirable qualities also include steadfastness in pursuing a goal, or an undisguised passion for running one's own company in a given industry. Such a person should also not lack the self-confidence to negotiate the best possible terms.
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