Properly conducted promotional activities are intended to inform the public about the products produced by a company or its services, and to persuade them to buy a particular good. Today, there are many methods of advertising, but not all are equally effective. What is more, consumer demands are constantly increasing. How, then, can you achieve success? With our offer for companies!
Unusual advertising media - a way to attract customers' attention
Generating interest is a huge art today. Recipients are constantly presented with a variety of messages. For this reason, they often ignore them, and only imaginative creations are remembered. Every advertisement It should therefore contain an element of surprise, evoke certain emotions and break the mould. In addition, it should be tailored to the expectations of specific target groups potential customers.
In addition to preparing the right concept, it is also important to how and where the marketing material is presented . Traditional advertising media are becoming less and less successful. The ubiquitous billboards and flyers no longer impress anyone. It is therefore worth looking for non-standard places to advertise your stationary or online business.
Advertising in the Parcel Manager and on the InPost homepage
We ended 2023 with 599 million parcels sent and received. A certain proportion of these were sent via Parcel Manager. Our business customers can benefit from the popularity of this service. We offer placement of banner ads in the form of graphics .
We have kept in mind that many people prefer to use Parcel Manager from their phone. That is why our offer also includes display advertising in a format suitable for mobile devices . Promotional content can also appear on our main website, inpost.co.uk. Interested businesses are encouraged to read the current banner guidelines and price list.
Advertising on InPost Mobile and via e-mail
The advantages of advertising with InPost will certainly also be discovered by entrepreneurs who decide to communicate their offer via our app. With several million downloads, there is huge scope for presenting products and building brand image. PUSH notifications that appear on the smartphone screen , hard to miss.
Selling goods and offering services in an omnichannel model (using multiple communication channels) creates the conditions for improved after-sales service. Those who provide their e-mail address when placing an order can receive newsletters, discount codes, notifications of exclusive promotions for regular customers and other information to increase the chance of attracting their attention.
Parcel Machine® as an advertising medium
For a great number of people, the Parcel Machine has become the natural choice for sending goods and collecting orders. What is more, our machines stand out from the surrounding landscape. So why not take advantage of the potential offered by the more than 23,000 machines already in operation throughout Poland? We offer:
- wrapping of a selected number of parcel machines;
- displaying advertisements on their screens (welcome, farewell or during authorisation);
- sampling, i.e. the sending of product samples and other advertising material (e.g. catalogues).
Advantages of advertising with InPost
Our proposals allow you to stand out from the competition. The variety of forms of advertising will benefit companies of any size and from any industry. What exactly are the advantages of advertising with InPost? These include:
- the possibility of reaching selected audience nationwide;
- impressive coverage of our sites - up to 4 million page views per month;
- discretion choice of location and the manner of exposure;
- implementation from printing to installation - we take care of everything;
- the option to choose the length of the campaign;
- visibility not only during the day but also at night - each Parcel Machine is illuminated.
Take advantage of the innovative forms of advertising offered by InPost! With our media, you will reach a wide range of customers, stand out from the competition and increase the visibility of your company.
Advertising your company with InPost? Always a good idea!
Take a minute to leave your contact details and we’ll prepare a tailored offer for you.
There are plenty of possibilities:
- Branding on Parcel Locker machines
- Ads displayed on Parcel Locker screens
- Sampling of promotional products
- Banner ads on the InPost website
- Advertising in the InPost newsletter
- Push notifications in the InPost Mobile app
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