Facebook is no longer just a portal for friends to stay in touch. Many people use it to search for brand information before making a purchase. If you have a business and are not promoting it on Facebook, it is high time to change that. How do you set up a fanpage on FB and how do you run it? You will find out in this article.
Facebook fanpage - why use it?
To begin with, it is worth explaining exactly what a fanpage is. It means nothing more than a company profile on Facebook dedicated to brands, companies and public figures. Although visually rather no different from a personal profile, it offers more business opportunities than a normal profile - among other things, we have access to statistics which allow us to obtain information about our target group.
If you are running your own business or planning to open your own brand, one of the most effective ways to reach potential consumers is through a Facebook fanpage. Why? This portal is currently used by 2.88 billion people worldwide, with 1.97 billion daily active users. Compared to last year, this is an increase of 3%. Industry analysts predict that Facebook's active accounts will exceed 3 billion by the end of the year. These figures are impressive, so it should come as no surprise that many companies cannot imagine doing online marketing without a presence on this portal.
How to create and set up a Facebook fanpage step by step?
How do I create a fanpage on FB? When creating a business profile, it is necessary to have a private account. If you do not have one, on the portal's homepage you will find a button "Create a new account", which will take you to the registration form. Those who value privacy need not worry - no one, apart from the administrators of the fanpage, will know who set up the company page or who manages it. 
Once you have logged into your private account, you need to click on the menu and then select 'Page' from the list of possibilities. Once clicked, a wizard for creating a fanpage will automatically open, in which you will need to provide basic information about the page:
- Site name - in the case of a company/brand, enter its name,
- category - i.e. the type of business relevant to your business, with Facebook allowing you to select up to 3 categories,
- description - briefly describe here what your company does and what services it provides.
Once you have entered the above information, click 'Create page'. You will see a message on the screen that your fanpage has been successfully created. The last thing to make the profile completely complete is to upload a profile picture and a background image. Ideally, they should be related to your brand, e.g. the profile picture can include your company logo. Voilà - your company's Facebook page has been created. Now all you need to do is fill in the rest of the information, e.g. address, contact, address to your online shop (if you have one).
What to use the Fanpage on FB - customer acquisition, contact
Now that you know how to make a Facebook fanpage, it's high time to run it effectively. What should you use your business page for? First and foremost, to build your brand image - think about what values you want to convey and what language you want to use to speak to your audience. Valuable content is key here - potential customers will certainly appreciate it.
A fanpage is the ideal place to promote your products and services. By choosing to promote your posts for a fee, you increase your chances of reaching potential customers. Remember that it is up to you how much you allocate for advertising.
Use your business page for SEO. The more fans and likes, the more traffic and therefore a better position in Google searches.
Using your fanpage on FB, you can actively communicate with potential customers. In this way, you will not only gain the sympathy of your readers, but also find out what your potential consumers need.
Remember that Facebook users can add reviews. Use this to your advantage - the more positive comments about your products and services on the page, the more likely a potential customer will decide to buy them.
Most of the above items are free of charge, however, some forms of promotion should be included in the budget expenditure, e.g. advertising of the entire fanpage or promotion of individual posts. Regardless of whether you decide on paid advertising campaigns or not, a fanpage allows you to reach a large audience, so setting up a company account on Facebook is most reasonable.
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