Launching a new product is a seemingly easy and intuitive activity. Many entrepreneurs think that simply creating an original product is enough to make it desirable to millions of customers from all over the world. In reality, however, without effective promotion, hardly anyone will hear of its existence. 
Nowadays, with e-commerce undeniably taking the lead in sales, every marketing activity is worth its weight in gold. This statement applies above all to the promotion of newly launched products. Without good advertising, they usually have no chance of beating competitors in the same industry.
A number of product promotion opportunities come to the rescue, providing customers with information about an emerging product on the market and creatively encouraging them to purchase it.
-
Organise a pre-sale
A good solution when it comes to promoting products effectively is to organise a pre-sale. Having a new, not yet tested, product is often seen by customers as something attractive. Pre-ordering is a way of prolonging interest in a particular product, making a profit even before the official launch.
-
Take care of visual and technical issues
In order for a product to be attractive to customers and thus to be promoted successfully, it must first and foremost attract attention. Of course, this largely depends on the type of product to be introduced and its price, but aesthetic and visual qualities cannot be neglected. To this end, the presentation of the product on the website should be properly refined by means of impressive and clear photographs of the goods and their clear and original description. It is also advisable to check all technical aspects of the website before making the advertisement available to customers.
-
Take advantage of the newsletter
If you already have a trusted customer base, you can send them an announcement about a new product via a newsletter. Make sure, however, that the information contained in it is interesting for consumers, which will arouse their interest in the content received, and that the design fits in with the company's existing marketing activities.
-
Social media advertising
Social media is currently one of the best ways to promote a product. They are used by a huge number of users, allowing advertising to reach a wide range of potential customers in a matter of moments. In this field, the undisputed pioneers are Facebook - with the possibility of promoting a product on a company's fanpage and taking advantage of Facebook Ads - and Instagram, which works well from a graphic and visual point of view.
-
Advertising on Google
A good and well-known advertising channel is Google AdWords, which allows text, graphic and video ads to be broadcast. It enables products to be promoted effectively by reaching a large number of users on the web through search engine advertising, sponsored links or banners redirecting to a product page.
A contextual or behavioural campaign can also be used to promote a product. The former relates to the theme of the website - the product ad appears on pages that are directly related to it (e.g. the mascara ad will appear on make-up or beauty websites). A behavioural campaign, on the other hand, is recommended for those wishing to target a specific group. 
-
Advertising na YouTube
In order to promote your product effectively, you can also take advantage of the opportunities offered by YouTube. It does not cost much to purchase a few or several seconds of advertising, which is displayed to users before they watch the video. But the reach will be truly enormous. Advertising on YouTube is tailored to the audience, through keywords, insights into their interests or location.
-
Viral and whisper marketing
So-called viral and/or whisper marketing is also a popular way to effectively promote products. In the first case, it is about initiating a situation which mobilises potential customers to spread information about a brand or product on their own. Whisper marketing, on the other hand, involves expressing positive opinions about a given product or brand in thematic Internet forums so that they appear to be a spontaneous reaction.
-
Influencers and bloggers
Influencers and bloggers can also help to promote products effectively. They usually have a number of fans who are eager to try out whatever their influencer advertises. More often than not, an entrepreneur will establish a relationship with an influencer by sending them samples or full-priced products, in exchange for them reviewing them and posting reviews online.
-
Use customer feedback
Just as important as influencer and blogger reviews are customer ratings. When promoting a product, it is a good idea to cite positive reviews given by consumers. To a large extent, this influences the credibility of the brand and also provides a kind of incentive for those who are unsure about buying.
Advertising your company with InPost? Always a good idea!
Take a minute to leave your contact details and we’ll prepare a tailored offer for you.
There are plenty of possibilities:
- Branding on Parcel Locker machines
- Ads displayed on Parcel Locker screens
- Sampling of promotional products
- Banner ads on the InPost website
- Advertising in the InPost newsletter
- Push notifications in the InPost Mobile app
Czytaj również
