The e-commerce market is growing at an extremely fast pace. One of the impulses for it has been the pandemic, during which consumers have changed their expectations and shopping habits. Many entrepreneurs are wondering which packaging to use. Let's find out!
When it comes to online sales, packaging has a dual role. First and foremost, they protect products sent via courier companies to customers. Increasingly, packages are also an advertising medium. Printed e-commerce packaging is a relatively inexpensive yet effective way to advertise your brand and build customer relationships. In this article, you will learn how to select them for your specific parcel.
E-commerce packaging - how do you choose the right packaging for your product?
Delivering a parcel to a customer is not as simple a task as it might seem. When we receive packages, we all know how annoying it can be if the box is too big and, in addition to the product, there is a lot of stuffing to keep it safe. On the other hand, packaging that is too poor in quality or badly folded can also be a problem.
First and foremost, therefore, it is a good idea to choose the size of the boxes according to the specific item. For this purpose, you should equip yourself with several different sizes of e-commerce packaging. The second issue concerns the characteristics of the specific goods. In the case of clothes, for example, the packaging should allow the customer to return easily and quickly to the sender. 
Heavy objects, on the other hand, require better protection. Here are some of the solutions available:
- Cardboard or foil envelopes will allow smaller items to be sent,
- Cut cartons do not require the use of tape and guarantee high aesthetics,
- 5-ply cartons will work well for heavy items or delicate shipments.
What is e-commerce packaging made of?
Shipping boxes for e-commerce can be made of various materials. However, cardboard is the most commonly used. Thanks to developments in technology, however, it does not have to be thick or unsightly to ensure the safety of products. Printed e-commerce boxes make it possible to transport not only smaller items, but also considerably larger ones.
If you are sending a smaller consignment, on the other hand, envelopes will work well - they can be made either of cardboard (so it is definitely easier to protect the contents) or foil. In practice: a lot depends on the nature of the goods to be sent and, of course, their size. However, there are many solutions on the market that ensure both high quality and aesthetics.
What should you look for when choosing e-commerce packaging?
What to look out for when selecting packaging? It is worth focusing on two points in particular:
- Matching the shipment: boxes for the online shop must be matched to the products placed in them. This will contribute to the security of the shipment and reduce transport costs. When packing, you will decide whether e-commerce cartons or, for example, foil packs work better.
- Quality of material: e-commerce packaging, whatever its form, must be resistant to damage and ensure the safety of the items placed in it. So choose a box or foil pack of high quality.
Choose InPost Subscriptions for businesses and send parcels at a fixed price.
Take one minute to leave your contact details and start sending parcels from as low as 11.89 PLN*.
- One contract for courier and Paczkomat shipments
- Free courier pickups
- Express delivery
- Price guarantee for the duration of the contract
- Fuel surcharge included
- Dedicated post-sale support
* Net price per Paczkomat shipment in the Subscription 600 plan.
Czytaj również
