Digital marketing - a few words about the new advertising technology

How to effectively advertise your business online? Why invest in digital marketing? What is it and what benefits does it bring? If you want a strong brand image and high conversions, you need to know the answers to these questions. Find out what opportunities digital advertising offers you!

What is digital marketing?

Digital marketing is nothing less than the modern face of a process that has been known for years, aimed at, among other things, finding the target group of customers, tailoring the product to their needs, organising the distribution network and - of course - the to make a profit, especially in the long term .

Before the internet became popular, companies used classic methods to reach customers, such as billboards, TV advertising, flyers, etc. New, However, digital media channels have created opportunities that smaller companies could only dream of a dozen years ago . Advertising is present on a variety of media, both offline and online. Its potential can be exploited by small, medium and large companies. It all depends on a conscious use of budget.

Digital marketing and the cost of entry

Internet marketing allows you to become known to your customers, sometimes at a really low cost. Creating a website, setting up profiles on social networks or participating in Google Ads campaigns are some of the first steps that need to be taken in order to increase sales .

By spending a few hundred zloty per month, it is possible to implement a simple marketing strategy that will bring the first results. If these costs are compared, for example, with advertising in the local press or a leaflet campaign, modern method channels will prove to be an interesting proposition. It is also worth combining both ways of reaching customers, but when you have a limited budget - especially at the beginning of your business - you have to make some choices.

How does digital marketing differ from traditional marketing?

The differences are many, and here are some of them:

• target group - TV advertising, billboards or leaflets reach everyone without exception. With online activities, you can define your audience more precisely. Criteria for this would be, for example, age, city of residence, having children, as well as interests and hobbies based on browsing history;
• customer contact - In traditional marketing, it is one-sided, i.e. the potential recipient can pay attention to the advertisement or ignore it. On a website, it is much quicker to interact, for example through a chat window with a company employee. The user can also click on links of interest to find more information;
• personalisation - In the case of traditional media channels, the message is the same for all. When it comes to digital marketing, the sender can, for example, remind the potential buyer what products he or she was interested in in the past (dynamic remarketing). Online shops also automatically show products similar to the one being viewed, as well as those used to create a set. An internet user looking for a shower enclosure, for example, immediately sees a range of shower trays that are compatible with it;
• distribution method - Classical advertising has so far encouraged customers to visit a stationary shop, which involved a longer time between showing interest in the product and making a purchase. In the meantime, the customer often forgot about the item or directed his or her steps to a competitor, e.g. because the competitor's shop was closer to the customer's home. On the web, there are no such dilemmas - a well-designed website makes it possible to order with just a few clicks, 24 hours a day, 7 days a week. There is also a choice of shipping method, such as via courier or machine Paczkomat®️;

• scope and duration of impact - Traditional campaigns generally have a strictly limited duration and territorial scope. In digital marketing, these boundaries are blurred, especially when it comes to geographical area. A well-planned and implemented strategy ensures that our products can be accessed by people from almost all over the world;
• measuring effects - In this respect, online marketing is clearly superior to traditional marketing. Individual parameters can be measured and analysed in various ways, and many tools provide ready-made reports as standard. In the case of traditional campaigns, expensive market research has to be commissioned and it is not always clear exactly what caused the increase or decrease in sales. On the Internet, for example, we find out how many impressions an ad has had and how many users clicked on it. When it comes to traditional methods, we will not get precise information from anyone about how many potential customers came across the ad and became interested in its content;
• establishing long-term relationships - With traditional, passive methods of communicating with customers, creating a bond and gaining their loyalty is much more time-consuming and costly. Digital marketing techniques, such as newsletters or inviting buyers of products or services to interact, for example by posting a comment on social media, work better for this purpose.

Digital marketing with InPost? Explore the possibilities

You can also conduct your online marketing activities in cooperation with InPost. We offer several directions for creating campaigns. The first of these is newsletter . We have a huge base of unique, viable subscribers and a high open rate. We can send your advertising material in the emails we create on a regular basis. This way, a lot of new people will learn about your brand or your product.

In addition, we offer banner campaigns on our website. We place the adverts in the location of your choice - on the homepage, the "Find a Parcel Post" tab or the "Parcel Tracking" subpage. Depending on where they are published, banners vary in size.

We also offer shipping PUSH notifications in one of the most popular applications on the Polish market, namely InPost Mobile. Messages relating to your brand can be geotargeted, so that they reach the recipients you have selected in the various provinces.

To further enhance campaign results, it is worth complementing digital marketing activities with kampanie outdoorowe . At InPost, you will benefit, among other things, from the option of wrapping Parcel Machines with promotional materials or sampling products in boxes. Fill in the contact form and create with us a personalised campaign that will take your business to the top!