The cost of an advertising campaign - what does it consist of? How much do marketing activities cost?

The cost of an online advertising campaign is the result of many factors that can fluctuate. Before implementing specific promotional activities, it is worth finding out what the marketing fees depend on and how to plan them. What makes up the cost of advertising?

The cost of an advertising campaign - an element worth planning

To the question "How much does it cost advertisement ?" cannot be answered unequivocally. Each company should match the price of its marketing activities to its financial possibilities. This element can be planned, but various factors must be taken into account.

• Advertising channel - prices can vary depending on whether you want to run your campaign in the public space, Facebook, Instagram, Google search or with selected business partners, for example.
• Duration - the longer the campaign, the more costs it generates.
• Billing model - CPC (charges per click), CPV (charges per ad viewed), CPA (charges for specific actions) or CPM (charges per 1,000 impressions).

It is a good idea for a company to plan the budget it wants to allocate to a campaign, as this allows for better use of resources. Once you have determined the exact amount, you aim to make the best use of it. Well-placed money is a recipe for effective marketing activities.

What is the average cost of an advertising campaign?

Wondering how much a marketing campaign costs? The average cost of such activities is very difficult to estimate, as it is influenced by a variety of factors. It is possible to carry out marketing actions for a few hundred zlotys, as well as for tens or hundreds of thousands.

The cost of online advertising can only result from the promotion of individual social media posts. Otherwise, it is generated, for example, by clicks on sponsored material in search engines. Huge campaigns force you to pay for factors such as online activities, promotional events, outdoor materials or influencer work, among others.

If you are only interested in a campaign in one media channel, you can check, for example, how much it costs to advertise on Facebook. You need to adjust the scope of the advertising action to your own needs. If you have a limited budget, you sometimes have to compromise and opt for shorter actions.

What makes up the cost of an advertising campaign?

The first important factor that affects the cost of an advertising campaign is the medium in which you organise it. If you want to reach out to traditional channels, you need to find out, for example, how much a TV advertising campaign costs. The cost of Google ads can be checked in the Google Ads tool.

Outdoor campaigns in the form of billboards generate charges for both the rental of the boards and the printing of the posters. In order to optimise prices, it is important to check the terms and conditions of cooperation with different subcontractors. The whole process of planning the activities and preparing the relevant materials (e.g. social media posts to promote) must be taken into account.

In each medium, prices may also vary depending on the materials selected. Facebook advertising - examples include video, photo posts or dynamic content.

Some companies choose to hire external specialists, while others create their own marketing teams in their offices. This too can be seen as an investment in advertising activities. Copywriting costs, e.g. for the creation of advertising slogans, still need to be taken into account.

What is the cost of an advertising campaign with InPost?

At InPost, we also offer a range of advertising campaigns for companies. We help entrepreneurs in every sector to create tailor-made advertising.

Customer acquisition expenditure depends on the choice of specific activities. We offer the following advertising platforms:

• Paczkomat® - as part of this medium, you can make your materials available on the screens of the machines. In addition, we are able to cover selected machines with your advertisements, which makes a significant difference to business recognition. There is also sampling of products involved, which our couriers place in boxes next to parcels for collection.
• InPost Mobile application - our system has the option to send PUSH notifications informing about actions, e.g. marketing your company. Consumer acquisition can also take place through newsletters, which we send in the form of emails to our registered users.
• Our website - conversion is further increased by campaigns on websites. Advertising banners within inpost.co.uk will be seen by lots of users who could become your customers.

If you want to find out how much all these activities cost in practice, just contact us using the form. You can also check the price list at inpost.pl/advertising, which will help you estimate the cost of an advertising campaign at InPost. We will be happy to get back to you with an offer tailored to your industry and target group. Don't hesitate and take advantage of our advertising expertise today!