A logo for a company is the first step that leads to differentiating your brand from the competition and is the starting point for the entire visual identity. In addition, it is the first element that accompanies the customer in their encounter with your company. It is therefore essential that it is well memorable for the recipient. What should a professional company logo look like?
Company logo - what importance does it have for the company?
A logo is a visual element that we encounter at home, at work, when shopping, on the street or on the Internet. Company logos are ubiquitous, so if we want to stand out in the entire visual space around us, we need to know what principles to follow when creating them.
To begin with, it is worth mentioning what a logo actually is and what it should consist of. Well, it is a graphic sign, which includes such elements as:
- Signet - an element that refers to the brand. It must be distinctive enough to be easily remembered. The Apple brand can serve as an example here.
- logotype - is the typographic part. In this case, the company name is used and presented in text form. When designing, it is very important to choose a legible font that at the same time enriches the image of the whole logo. The logotype very often stands alone, i.e. without the signet and tagline. Currently, this is a popular form that many companies opt for.
- tagline (claim) - a slogan that complements the company name, usually very short and consisting of just a few words. Its function is to present the company's activities or values.
A unique logo is the hallmark of any brand. Above all, it distinguishes one's company from the crowd of other competitors, inspires trust among customers and indicates professionalism. That is why no one will pass by an interesting and intriguing logo indifferently.
In addition, a well-designed logo, looks perfect on printed materials such as business cards, flyers or banners. 
How do you make your own company logo?
For many brands, the logo represents the greatest goodwill. Therefore, when designing our own, we need to have certain features in mind, without which we will not achieve our goal:
- simplicity - the logo created must not be complicated, because the strength of a well-designed logo lies in its simplicity. Clear designs are more easily remembered by the viewer, so we need to be aware of the best logo for our company. When designing, remember not to use more than four colours. Too many colours simply do not look good. In addition, the simple form of the logo offers more possibilities when it comes to scaling it to larger or smaller sizes.
- Versatility - such a logo will not cause problems when printed on different media, such as business cards, banners or promotional gadgets.
- Legibility - a well-designed logo will not spoil the image of the company and will be easy to read. It is worth remembering that such graphics will appear in many sizes depending on the places where you want to place them, for example on the web or on company accessories.
What is the cost of making a logo for a company and what does the price depend on?
If you have no design experience and are not able to use a wizard, and you want a professional and modern logo for your company, you should outsource the design to someone who is experienced in creating these types of graphics.
Prices for creating a logo for a company start from several hundred zlotys and may even reach many thousands. It all depends on who will perform the service for us and whether we will additionally receive a corporate identity book. If we want the logo design to be done professionally, it is worth deciding on a reputable graphic studio with an extensive portfolio.
Choose InPost Subscriptions for businesses and send parcels at a fixed price.
Take one minute to leave your contact details and start sending parcels from as low as 11.89 PLN*.
- One contract for courier and Paczkomat shipments
- Free courier pickups
- Express delivery
- Price guarantee for the duration of the contract
- Fuel surcharge included
- Dedicated post-sale support
* Net price per Paczkomat shipment in the Subscription 600 plan.
Czytaj również
