Catering advertising - how do you promote your services online?

Good catering advertising is the key to selling your service to new customers and retaining interest with regular customers. The high level of competition in the market means that marketing efforts need to be increasingly creative and effective. So how do you promote yourself in the catering industry?

Challenges of the catering industry, or catering advertising

Advertising a catering company is a challenge, as it is a market sector characterised by seasonality. During the summer, customers are more likely to choose to order food for various outdoor events and more. However, companies need to operate all year round, so advertising should encourage orders regardless of the month.

Another challenge is the high competition in the market. It is not only typical catering companies that provide food for events, but also various restaurants. Restaurants that are well-known among their customers immediately have more persuasive power, as guests are familiar with the flavours served there and know what quality of meal to expect.

Catering advertising must therefore reach its audience through effective communication channels and stand out. These are tasks for marketing specialists who will ensure that interest in the dishes does not wane even in winter and amidst high competition.

Catering advertising - online or offline?

Where to advertise your services when you run a catering business? Promotion methods can be divided into two types - online and offline. Each has its own advantages and disadvantages that need to be considered before implementing activities.

Online catering advertising reaches a wide audience and catchy content has the potential to go viral. Users are thus more likely to share information about the brand with their loved ones, as all they have to do is send them a social media post, for example.

With the help of online campaigns, you can accurately plan your advertising activities, including which target groups you are reaching. All activities can be analysed and compared with the expected results. If marketing does not go according to plan, there is an option to make changes quickly.

Offline food advertising allows the development of an area-focused brand. This is a good solution for companies that limit the scope of their services to a small town, for example. Traditional promotional methods in the form of posters or flyers allow branding among different target groups.

In order to build maximum effectiveness, some companies choose to combine both advertising methods. Online and offline promotions can work together if the qualities of one and the other are properly exploited. So if you are wondering how to advertise restaurants with catering, consider the following ways:

• social media,
• search engine campaigns,
• posters and leaflets,
• sponsored articles.

Search engine advertising - an opportunity for catering services

To gain an edge over the competition, it is worth thinking about search engine advertising. This is where customers most often look for catering services by typing in phrases such as 'catering Warsaw'. Campaigns on Google can be run, for example, in the form of dynamic ads that adapt to the user's searches.

Search engine marketing planning targets audiences to reach the desired types of customers. Ads make a brand appear higher in search results, which improves its visibility and increases the chances that an internet user will click on that particular link.

In addition, with Google you can opt for the CPC system, i.e. paying only for those ads that gain a click. This allows for considerable savings on the campaign. You need to remember to keep track of the results of your activities and their progress on an ongoing basis, so that you can increase the effectiveness of your material if necessary. In addition to this, still run profiles on Facebook or Instagram.

To influence the positioning of your website, it is worth acquiring a network of links leading to your site. This can be done by ordering sponsored articles on various sites such as local news. This not only increases the visibility of the brand online, but also its awareness among potential customers.

Business card and maps - local advertising for catering

If you specialise in providing catering, be sure to take care of your company's profile on Google. It's a free service that allows customers to quickly find all the most important information about your business - address (with indication on a map), contact details or opening hours.

When someone searches for your company in the search engine, the company profile will appear on the right-hand side of the results. There will be pictures, e.g. of the dishes available in the service, feedback from previous customers, as well as links to social media profiles. It is up to you to decide what your profile will look like and what you will include in it.

Catering advertising with InPost - reach your audience nationwide!

Whether you are interested in advertising diet catering or food delivered to events, we are happy to help you promote your brand. At InPost, we offer numerous advertising channels that stand out from the competition. Noteworthy among these is the wrapping of Paczkomat® machines.

We offer materials with a minimum size of four columns of boxes, but we are happy to cover entire machines at locations of your choice in Poland with your advertising. In addition, the content can also be displayed on the screens of the machines used by your customers to pick up and send their parcels.

We are also happy to send marketing material to our newsletter subscribers. Advertising of your catering can also reach users of our official website. The website is also promoted via PUSH notifications in our InPost Mobile app.

If you choose to advertise with us online or outdoors, be sure to say what makes your offer stand out. This could include eco-friendly packaging or tailoring to each customer's diet. Creative content will help you increase conversions.

Want to know more about the offer? Do so using the contact form. Write to us and together we will plan your advertising activities. Your catering deserves to be heard by everyone!