Every year on so-called Black Friday, we see a veritable sales frenzy. At this time, a huge number of Internet users hunt for attractive discounts in order to buy their dream products online at the lowest possible prices. It is also a great opportunity for owners of sales platforms - on Black Friday you can get new customers and keep them with you. Find out exactly what Black Friday is and how to prepare for it.
Black Friday - a day of shopping bargains
With the growth of the e-commerce sector and the increasing popularity of online shopping, consumers are increasingly demanding. They are looking for unique bargains and comparing different sales offers, and shops are competing to offer a variety of discount codes and in organising promotional activities. One of the most important days not only for bargain hunters, but also for retailers, is the Black Friday which came to us from the United States. Right after Thanksgiving, Americans fall into a shopping frenzy and are eager to spend hundreds or even thousands of dollars. No wonder - on Black Friday prices are reduced by up to 90%. As you can see, the momentum is enormous. In Poland, Black Friday is already a fully established event, and each year we see increasing competition and more elaborate promotional campaigns. Customers expect real discounts and increasingly compare historical prices, so promotions must be genuine and attractive to capture their interest. A great discount on the entire range is definitely something worthy of attention. Customers will feel the satisfaction of their purchases - not only will they save, but they will get to know new goods and complete Christmas presents for their loved ones. It is worth mentioning that Black Friday is always held on the last Friday of November, although most shops extend promotions into Black Week or Black Month.
Black Friday - how do you prepare for it?
What can you do to attract as many potential shoppers as possible on Black Friday and encourage them to buy from your e-store? How do you then keep them with you? First of all, it is best to plan your activities right away - remember that your competitors are not sleeping and are also trying to prepare excellent promotions! For this reason, try to develop the best possible offer for your customers by looking at your competitors. How? You can use price comparison sites, market monitoring tools and AI-based solutions that analyse competitors’ actions in real time. On the basis of the knowledge you have gathered, you can easily create a discount codes at a greater discount and prepare additional benefits.
On days like these Black Friday It is extremely important that the sales platform works properly - if it is set up properly, you will have a high conversion rate. It should be intuitive, easy to read and simple - then it is much easier and quicker to make purchases. Above all, the e-shop needs to be functional, so do away with distractions and make sure it is easy to navigate. Next, make sure that your server can handle a sudden increase in traffic.
Black Friday - marketing campaigns
In order to achieve sales success on Black Friday, you should be interested in specific marketing actions. Traditional promotional activities include discount codes, coupons, free delivery, extended return periods and loyalty programmes, However, in order for recipients to take advantage of the discounts prepared, it is worth using a variety of online marketing channels to generate interest. Here are some examples of effective campaigns:
- Email marketing
Black Friday is an ideal opportunity to develop a small email campaign. This could include special discount coupons for subscribers and information about Black Friday promotions, as well as inviting people to visit the company blog.
- User activation on social media
Consumers are now eagerly using social media. During the Black Friday period, short social-media videos, live streams and content created by micro-influencers are breaking popularity records. This provides huge opportunities to interact with brand fans and interest new users in prepared promotions.
- Providing additional benefits
Providing super promotions is of course fundamental, but how do you stay two steps ahead of the competition? It is worth introducing, for example, a free delivery option or the possibility to return products free of charge up to several months after the transaction.
Black Friday - a busy time in courier services
Black Friday is one of the busiest times in logistics. It is important to remember that in order for the sales platform to run smoothly, you will need the right support courier company . Although it is difficult to make a clear estimate of the results in Black Friday achieves the shop, it is better to be prepared for any circumstance by ensuring the right logistical support. An important aspect in working with a carrier is ongoing communication. It is best to provide daily information on the current status of orders and established forecasts, which will help streamline the process of sending and receiving shipments.
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