Advertising structures - what are they? Where can you find them?
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13 July 2025
An advertising structure is one of the basic elements for placing promotional materials in public spaces. Those opting for outdoor forms of marketing need to familiarise themselves with the different types of fixtures in order to choose the one best suited to their needs. What do you need to know?
What are advertising structures?
Advertising structures are carriers that allow marketing materials to be mounted in various locations in public spaces. They can be found in many locations and free space can be purchased, for example, to hang your promotional banner. They can be free-standing or attached to a building or other structure.
Solid structures for advertising banners are often found near busy streets. In such places, free-standing models are king, allowing the installation of huge billboards that draw the attention of passers-by. Sometimes for the placement of Advertisement large-volume work requires specialised equipment such as cranes and hoists.
Forms of advertising structures
Free-standing advertising structures are among the most popular media for mounting promotional materials. They can be located not only along car routes, but also in many other locations. They are often found in cities, e.g. in the vicinity of apartment blocks. They are made of sturdy metal frames, which must be resistant to weather conditions.
Advertising totems are structures for banners and signs that are usually found at shopping centres. They display the logos of the shops and service outlets operating in the shopping centre. It is not uncommon to see them in office buildings, where premises are rented by various companies. They help customers to find the brands they are interested in.
In addition to steel structures for advertising, modern forms of media also stand out. These include LED monitors and screens available, for example, in department stores. Displays are also often found on bus stops or shop windows. These are innovative constructions that even allow the presentation of moving or interactive marketing material.
The prices of advertising structures depend on many factors, including, for example, location and format. In high-traffic areas, costs will be higher than in smaller towns and cities, where advertising does not have as many recipients. Before installing a billboard or other promotional material, it is important to analyse its location and estimate whether it will reach the desired number of potential consumers.
Construct your advertising with InPost - discover the advantages of our offer!
If you are interested in other forms of promotion than large-format adverts, you should definitely take a look at our offer. This is because we offer a modern approach to promotion in the outdoor space. We produce, for example, advertising veneers for our Paczkomat devices located all over Poland. We will cover the machines with materials promoting your company.
This is a customised advertising medium that only we offer. Our boxes are used by millions of users, so you can reach them with highly visible and sizable advertisements. In addition, your material can also appear on device screens.
In addition to this, we still offer an eye-catching sampling of your products via Parcel Post machines. We will be happy to place samples of your products in the boxes so that people receiving their parcels can get to know the range you offer. This is a catchy and original form of promotion that is worth using, even if you have already purchased a billboard advertising structure.
And if you prefer to build your brand image online, we have a banner advertising offer for you on our website. You can buy banners on the official website, where users check parcel statuses and send parcels to other people.
Another option is to advertise in a newsletter, which we send to up to several million unique recipients. We also recommend using PUSH notifications in our mobile app, where you can encourage customers to visit your site with a short message.
If you are looking for a manufacturer of advertising structures that are characterised by modernity, durability, as well as the possibility of adjusting the dimensions, be sure to write to us regarding the wrapping of your parcel machines. We will take care of every detail at the production stage, so that your advertisement will survive even the most severe weather conditions.
Fill in the contact form and take advantage of proven and effective forms of advertising with InPost that will take your business to great heights!
Advertising your company with InPost? Always a good idea!
Take a minute to leave your contact details and we’ll prepare a tailored offer for you.
There are plenty of possibilities:
- Branding on Parcel Locker machines
- Ads displayed on Parcel Locker screens
- Sampling of promotional products
- Banner ads on the InPost website
- Advertising in the InPost newsletter
- Push notifications in the InPost Mobile app
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