Advertising company - what does it do?
Dla biznesu
16 July 2025
The modern business world is rushing forward, and with it, promotional methods and strategies are evolving. Advertising companies are part and parcel of the complex marketing mechanism - they provide the right visibility for business activities to gain an edge over the competition. What do you need to know about them? What services exactly do they offer?
What are advertising companies?
Advertising companies (also known as advertising agencies) are companies that specialise in creating, planning, designing and implementing marketing strategies and campaigns. Their aim is to promote selected products, services or brands in an effective way, i.e. in a way that attracts the audience's attention and meets their expectations. They do this by using specialised techniques such as:
- media planning;
- public relations (PR);
- market research and competition analysis;
- Internet marketing;
- event marketing;
- inbound marketing.
They work with operators in a variety of industries, tailoring their services to the individual needs of their clients. Is it worth opting for such cooperation? In our opinion: absolutely! It significantly speeds up the time it takes to achieve your business goals, without you having to learn new skills yourself. It is not the only solution, and sometimes it is worth betting on unusual activities in order to advertisement was effective.
Types of advertising companies
There are several main types of advertising companies, these are agencies:
- full-service;
- ATL-owe (Above The Line);
- BTL-owe (Below The Line);
- digital;
- UX/UI.
The former offer a full range of marketing services. ATLs focus on promotion and advertising in traditional mass channels (including TV, radio and press), while BTLs deal with direct communication - these include events, trade fairs, meetings and point-of-sale activations.
Digital agencies focus on online activities. This includes search engine advertising, social media (e.g. creating relationships on social networks like Instagram) and content marketing, email campaigns, SEO and SEM. They are primarily designed for those who are concerned about gaining online publicity.
What is a UX/UI advertising agency? It is a business whose primary tasks are designing pleasant user interfaces (UI) and providing a positive sales experience for consumers (UX). You should go to such an agency if you want to ensure that your website and mobile app look really professional
Before deciding to work with a marketing company, it is a good idea to check what the advertising agency whose offer is presented does - if the owner is interested in better positioning of the website on the Internet and Google search, it is better to choose digital than ATL or UX/UI.
Cooperation with an advertising company - benefits
What is the reason for starting to work with or become interested in Polish advertising agencies? Above all, the fact that they employ real marketing specialists. Thanks to this, they are able to offer solutions that no amateur would come up with (even after reading countless free guides). Sometimes it's worth knowing your own limitations and simply... accept them.
Outsourcing marketing activities allows business owners to focus on the core objectives of the business. This is a good way to save a lot of time and more - it makes it possible to avoid the company consuming the organisation's internal resources on elements that are not suited to it. An experienced copywriter will write valuable text quickly, but will fail to develop an effective plan for event marketing, for example, and so will be ineffective and inefficient.
At the very end, it is worth remembering that every investment must yield a certain return. Otherwise it leads to financial losses. This is something no company can afford. Advertising studios undertake tasks characterised by a high ROI (Return On Investment). They have the tools to calculate this accurately. The same cannot necessarily be said for business owners, especially those operating on a smaller scale, and this is due to limited capital.
Advertising company or acting on your own?
It is rare for one person to be an expert in everything. There is a reason why sportsmen and women specialise in only one area. The same is true for entrepreneurs. They may be brilliant investment strategists, but if they don't have a marketing background, they will struggle to find effective advertising solutions.
For this reason, we recommend that business owners opt to use the services of advertising companies. It is true that some elements of promotion can be taken care of yourself. Unfortunately, there is no way to expect this to be optimal. The effectiveness of the actions taken depends on whether the business remains competitive with rivals in the market - why take risks when it is not necessary?
In addition, they can be confident that the project will be drawn up on time and that its presentation to the public will ensure success and the right level of recognition. It is also a guarantee of safety, because an in-house, ill-considered concept, resulting from a lack of competence, can result in a deterioration of the brand image. Even a single inappropriate inscription on a company's promotional gadgets is capable of triggering the intervention of a PR specialist.
Advertising with InPost - see how we can help you promote your business
Although we are not an advertising agency, we are happy to help promote your business! There are many companies that have an advertising offer as an add-on to their services. At InPost, the specialists know how to tailor the advertising option to your business, as well as which calls will work best. Our offer includes:
- wrapping of Paczkomat® machines;
- product sampling;
- mobile advertising on InPost Mobile;
- advertising banners;
- advertisements on the screens of the Paczkomat machines;
- newsletter entry.
The services we provide work perfectly in tandem with professional advertising agencies. By utilising this synergistic approach, business owners can reach a wider audience - gaining not only recognition, but also increased monthly revenue. The best results are achieved through multi-faceted activities that effectively combine different channels of promotion, building a solid foundation for business growth and stability - so take advantage of our help! Go to inpost.co.uk/advertising for details or apply directly to the form below.
Advertising your company with InPost? Always a good idea!
Take a minute to leave your contact details and we’ll prepare a tailored offer for you.
There are plenty of possibilities:
- Branding on Parcel Locker machines
- Ads displayed on Parcel Locker screens
- Sampling of promotional products
- Banner ads on the InPost website
- Advertising in the InPost newsletter
- Push notifications in the InPost Mobile app
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