Advertising a cleaning company - tips and best practices

How do you get customers for a cleaning company? To know the answer to this question, you need to find out the best ways to advertise such a business. Which channels are worth focusing on and what do you need to know about marketing in the industry?

What is worth knowing about advertising for cleaning companies?

Effective advertisement companies, including cleaning companies, requires a precise definition of the target group of the services. In the case of such companies, customers can range from private individuals to office or warehouse owners. Marketing activities are determined on the basis of whether the service is aimed at all potential customers or whether it only focuses, for example, on the cleaning of single-family homes.

If you want to reach out to other entrepreneurs, a B2B campaign should be implemented. Then, promotional material should be included, for example, in trade magazines, on websites dedicated to the local economy or in the form of flyers in office buildings. Winning over private customers takes place, for example, on groups of local residents on social media. A social media presence promotes positioning.

In this industry, feedback from other customers is crucial. When someone gives a company access to their home or office space, they want to be sure that they can place their full trust in the employees. Easy-to-find recommendations (e.g. on a Google business card) are very important. It is advisable to ask people who use the cleaning services for them. They significantly influence the sales of the offer and build a competitive advantage.

Advertising channels should be tailored to the area of operation. Usually, companies of this type operate locally, so they do not require expensive nationwide campaigns. However, if they have branches in different localities, such a solution may work. Don't forget to create a professional brand image by maintaining a website or social media profiles. Image consistency is very important and should also manifest itself in the dress code of the cleaners, among other things.

Best ways to advertise your cleaning company

How do you get clients for cleaning? It is worth starting with the basics, i.e. creating your places on the internet. It is on the web that users are most likely to look for companies they want to hire for specific services. The website should be aesthetically pleasing and contain a clear menu with prices or range of services. It should also not lack contact details.

In order to build an image as an expert in the industry and to secure a better search engine position, the website must include a blog section. Cleaning articles and tips posted there will attract people to work with you.

A cleaning company should have its own business card on Google, to which links to social media profiles can be attached. Creative marketing offers plenty of options regarding, for example, video advertising. It is advisable to record trending content that shows the before-and-after effects of cleaning or showcases the professional equipment used by the company to do the cleaning.

Social media campaigns also have an effect. It is advisable to join local Facebook groups, where residents often ask for recommendations for cleaning companies. In this way, it is possible to offer your services directly to interested users.

Advertising a cleaning company - don't forget your local market

Where to advertise a cleaning company in the local area? In addition to Google Ads targeted at phrases depending on the place of activity (e.g. "cleaning company Warsaw", "cleaning company Legnica"), it is worth reaching for outdoor solutions. Leaflets or business cards can be left, for example, in office buildings and service points.

Banners and posters are another solution to draw the attention of passers-by. It would also be advisable to take care of advertising on company cars so that they can be seen in various places in the city. All advertising media must include contact details for the company.

Advertising a cleaning company with InPost - many opportunities to promote your services

Wondering how to advertise your cleaning company with InPost? We have plenty of options for both local and nationwide businesses. We can present your advertising to the customers of our Parcel Machines®. We place materials both on the screens of the machines and as a veneer on the boxes. You have the flexibility to choose your location and the confidence to reach masses of new customers.

For the sake of search engine positioning, you need to take care of your web presence. Our website allows you to place banner ads on both the homepage and the Parcel Manager. We also encourage you to take advantage of PUSH notifications in InPost Mobile with a geotargeting option. In this way, you will reach customers in a selected area with your offer.

Get ahead of the competition and build your market position with InPost advertising! We will be happy to tailor actions to your business and give you all the tips you need. Write to us via the contact form below to start winning new orders as soon as possible!