Competition in the e-commerce market is fierce and growing. This is why it is so important for start-ups to be able to stand out properly. A thriving business is a recipe for success. 
E-commerce start-ups need to remember that their success does not depend solely on a good offer. More often than not, it is made up of a great many different elements that create a company's reputation. It is an ongoing process, so one achievement is not at all a sign that the owner can stop building the image of his e-shop. Sales alone are not enough. To beat the competition and succeed in the market, it is worth taking certain steps.
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Estimate your budget
Every entrepreneur, even before starting a business, should think carefully about how much he or she will be able to invest in their business. The initial capital turns out to be extremely important, because during the first phase of its operation, an e-shop usually does not earn money - it only generates costs.
The e-commerce industry requires decisive action, due to the presence of competition. Therefore, a well estimated budget is the basis for setting up a business. It allows the entrepreneur to know what to invest in and what to refrain from until the e-shop is profitable.
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Invest in good software
The money put up by the owner for the start-up should first and foremost be enough to finance the software on which the e-shop will run. This is a very important investment. And although there are many free online platforms available today, those setting up a large company should consider using a more developed solution.
In the case of free software, the number, and sometimes the quality, of functions offered is limited. This means that the entrepreneur will not be able to modify the shop according to the needs of his or her business. This can make work very difficult and even slow down the development of the business. A better solution, therefore, is to use a subscription shop or buy a dedicated platform. These are associated with costs of up to several thousand PLN, but when running a large company, such an investment may be necessary.
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Take care of your shop's offering
For your e-shop to be successful, you need to take care of the goods you want to sell. First of all, determine well what will be on sale and which target group the offer will be aimed at. Also, make it attractive to potential customers. To do this, it is best to carry out a market analysis to find out how to stand out from the competition.
Remember to present your product range in an attractive way. Take care of creative descriptions and original photos that present the goods at their best.
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Select a method of payment and delivery
When you run an online shop, you should offer your customers a variety of payment methods for their parcels. This way, everyone can pay for their purchase as they are comfortable. In a successful online shop, the customer should also be able to choose from several delivery methods. Most often, companies will offer delivery to a collection point and Parcel Post and courier service . With the possibility of offering personal collection, it is also worth considering this solution.
Check out the Subscriptions for Business offer, which will save you money on shipping and give you the benefit of working with a professional courier company.
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Keep customers safe
As an online shop owner, you should also ensure that the customer feels secure when shopping. What does this mean in practice? Properly formulated terms and conditions that take into account all consumer rights - including the right of complaint or return. In addition, there must be information about RODO and the shop's privacy policy. Also remember to have an SSL certificate on the website.
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Control the warehouse
The storage of goods is an extremely important part of the logistics involved in managing an e-shop. The storage space must be well prepared before the assortment is placed in the customer's hands. The products and items in the warehouse must be under constant control. In this way, we can be sure that the goods are always of the highest quality.
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Take care of marketing and advertising
When the online shop you are running starts to become successful, do not rest on your laurels. Good marketing and advertising are very important aspects of a business. Establish a long-term strategy with a mission and vision from the beginning and stick to it. Use additional tools such as google ads, facebook ads or SEO to increase your visibility and win new customers.
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Monitor shop activity
Always check what stage your company is at and how it compares with the competition. You can monitor this yourself or outsource this to one of the external companies. Remember to continuously develop your and your colleagues' competences and try to keep up with current trends.
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