Properly conducted marketing activities will attract new audiences and rock the business. It is well known that advertisement is a lever of trade. However, the promotion strategy should be very well thought out and tailored to the specific target group. What has worked well for your competitors will not necessarily bring the same recognition to your shop. Below are some ideas for customised advertising with which you will achieve your goals and... success!
Marketing and advertising - why advertise?
Setting up a sales platform has many advantages and will allow many an entrepreneur to become established in the booming e-commerce industry. However, the mere fact of its existence is not everything. Even if you offer high-quality products at attractive prices, potential customers will not know about your shop and therefore will not buy from it.
No doubt it will be useful to at least basic knowledge of promotion and marketing on the Internet. A properly developed advertising strategy will increase your profits and also allow you to spread your wings. Why else is it worth betting on advertising? Here are some of the most important reasons:
- through various promotional media, the public has the opportunity to learn about the existence of a particular product, service, brand or company;
- Successful marketing helps to create a specific image as well as a relationship with the target group;
- original advertising arouses interest and is memorable - you can't stop thinking about it, so the need to buy the advertised product arises in the consumer;
- Well-run marketing significantly increases the conversion rate;
- Regular advertising in various forms over time helps to create a bond between the consumer and a particular company - even before trying out its services or goods.
Original ideas for advertising your business
When running an online or offline business, we quickly encounter a lot of competition, most of which relies on effective advertising and marketing. The most popular methods of advertising today are: social media, positioning, Google Ads campaigns, content marketing, banner ads or newsletters .
Of course, traditional forms of offline promotion can still be effective. Billboards, posters or press advertising continue to bring significant benefits, but often require a greater financial input. To get ahead of the competition, something more is needed. Ideally combine popular ways of advertising with less obvious ones and much more original. Here are some ideas!
Vending machine wrapping Paczkomat®️
Every day thousands of people all over Poland collect or send parcels using Paczkomat InPost machines. These innovative devices are most often located at shopping malls, supermarkets or petrol stations - the flow of people there is really high. What if they could see your advertisement working 24 hours a day, 7 days a week? This is possible, as all the units are fully illuminated.
Advertising surface wrapping of InPost machines is one of the most interesting ways of promotion, which, moreover, has a proven track record of effectiveness. You can place your advertising materials on at least four columns of boxes. If you wish, you have the largest vending machines in Poland at your disposal. We'll help you design the perfect graphic, then print it on weather-resistant veneer, install and dismantle it after the campaign. Get noticed!
Advertising on parcel machine screens
Would you like to reach up to 4 million recipients per month? We have the perfect solution for you! Reklama displayowa on our devices will allow you to achieve this goal. We present the creations in graphic format. This is the perfect complement to the veneer boxes.
Product sampling
Are you looking for new, out-of-the-box advertising ideas? Are you thinking about an original campaign to promote your company or goods? Free samples, or product sampling, will ensure that you reach an attractive audience with your advertising materials and freebies and quickly establish a relationship with potential customers.
Consumers love to test products before they buy and will be quicker to make a decision to complete a transaction in your shop. In Poland, you have several million caches at your disposal and gain the confidence to samples will go to e-commerce users .
PUSH notifications in the InPost Mobile app
We have one of the most popular mobile applications in Poland, and you have the opportunity to benefit from advertising your brand through PUSH notifications. A short message with a catchy slogan can contain a link redirecting directly to your shop's website. This form of promotion can be geotargeted for specific provinces.
Advertising banners on the InPost website
Do you advertise online? Do you rely on internet marketing? Perfect! Nowadays it is difficult to achieve success without online advertising, which is also much more cost-effective and allows you to reach a huge audience. Take full advantage of the potential of popular banner advertising on the inpost.pl website, which is visited by several million people a month! Such action will allow you to increase brand recognition and interest recipients in your products.
Do you think advertising with us would be ideal for your business? Do you want to include in your marketing activities non-standard forms of promotion ? If so, fill in the form below and our advisor will contact you and answer all your questions.
Choose to advertise your company in an out-of-the-box way that will immediately draw the attention of potential customers!
Advertising your company with InPost? Always a good idea!
Take a minute to leave your contact details and we’ll prepare a tailored offer for you.
There are plenty of possibilities:
- Branding on Parcel Locker machines
- Ads displayed on Parcel Locker screens
- Sampling of promotional products
- Banner ads on the InPost website
- Advertising in the InPost newsletter
- Push notifications in the InPost Mobile app
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