More and more people are choosing to open an online shop. This is not surprising, as e-commerce is the fastest growing branch of trade today. The possibility of reaching a wider range of customers and lower costs of shop maintenance are just some of the advantages of selling online. How do we trade so that our business grows in the market and generates income? Let's find out!
Setting up shop, or strategy is key - firstly
Everything starts with an idea. In business, too. Here, however, creativity must be combined with realism. The answer to the question how to start trading ? - lies in two points: market analysis and strategy. Firstly, familiarise yourself with the service sector in which you would like to set up your shop. Look at the products offered by other shops, the way they are presented and their promotional activities. The more analysis factors you take into account, the greater the chance of success for your business.
Based on the information gathered, you can move on to developing a strategy. In other words, it is the vision of your webshop . At this stage, ask yourself, what is your goal? What will make you stand out from the competition? Who is your potential customer?
Online shop - a purchasing platform - secondly
The venue for an e-commerce business is, of course, the website. A properly chosen platform and designed website will encourage potential customers to buy. In this respect, both the appearance of the site and its functionality will be important. Opt for clarity, intuitiveness and modernity. Don't forget to ensure that your website displays properly on various mobile devices.
Every item sold should have an attractive photo. The description of the individual products is also important - here the so-called benefit language is best used. One of the most important issues in running a online shop also remains a well-created shopping cart. The simplicity of shopping minimises the risk of abandoned purchases.
How to start trading? The right payment system - thirdly
When choosing a payment system for a shop, it is worth betting on several solutions. Thanks to this solution, customers will choose the most convenient form of payment for their purchases. One of them will be Dotpay, which enables quick online transfers , mobile payments and the use of Visa and MasterCard. Others include Przelewy24, PayU and Paypal.
Please note that all income generated in this way is taxable. If the monthly income of your business is above the gross minimum wage, you are obliged to register a company. You can choose between a civil partnership (also with limited liability) or a sole proprietorship.
The issue of cash registers remains extremely important for those setting up an online shop. According to the current regulations - valid until December 2020, entrepreneurs are exempt from keeping cash registers if their business income does not exceed 20,000 thousand per year. If you are just starting to trade, you calculate your earnings on the basis of the proportion of revenue to the period of business. The total turnover must be taken into account here - both from current sales and any advances. If you exceed this limit, you have two months from the last accounting period to introduce a cash register.
Opt for fast and cheap delivery - fourthly
Setting up shop is first and foremost good work organisation. It is not enough that you sell a product. You still have to deliver it to the customer. In this sphere, consumers are becoming increasingly demanding. Time and quality count. Therefore, when choosing a courier company, it is worth paying attention to the price of services. While one shipment at the price of a few zlotys does not make a difference to your wallet, several shipments per day do.
One of the most popular solutions is to use carriers offering subscriptions. These are aimed at both large and small webshops . Purchase a monthly courier subscription to save money and be guaranteed delivery of your ordered goods on time. From now on, you can send your products 24 hours a day, seven days a week. The recipient also gets the possibility to track their parcel, which gives them a sense of security and increases trust in your shop. Find out which subscription best suits your business and start working with us.
Stand out or die - fifthly
In all probability, there are several hundred shops offering products similar to yours. What's more, these are well-known and thriving brands. Doesn't sound encouraging, does it? Precisely for these reasons, it is important that you take care of the promotion and marketing of your webshop . One of the more effective forms remains website positioning. Good site visibility in search engines translates into increased sales.
Today's customers are no longer passive consumers. They are interested in the promise that a product brings. Thus, how to trade ? The answer is: don't do it! Brands that rely on a relationship with their customers stand out in the market and maintain it. Keep in touch with them through social media and the company blog. Instead of being a salesman, be an adviser. These actions will build a positive image for your shop and help you stand out.
Choose InPost Subscriptions for businesses and send parcels at a fixed price.
Take one minute to leave your contact details and start sending parcels from as low as 11.89 PLN*.
- One contract for courier and Paczkomat shipments
- Free courier pickups
- Express delivery
- Price guarantee for the duration of the contract
- Fuel surcharge included
- Dedicated post-sale support
* Net price per Paczkomat shipment in the Subscription 600 plan.
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