It turns out that Paczkomat machines are not only 24/7 parcel sending and receiving points, but also a place for advertising and an alternative to traditional billboards and citylights. The customer picks up or sends a parcel and automatically becomes the recipient of an advertising message, which - importantly - is at their eye level. Find out more!
How many people will see the advertisement on the Parcel Machine?
The competitive advantage of this form of promotion is the ability to measure exactly how many people have seen a given advertising campaign. We are the only outdoor campaign company on the Polish market that can provide its clients with such precise data.
As part of the new InPost offer, customers have several advertising modules at their disposal:
- advertising veneer front of the Parcel Machine;
- advertising on screens Parcel Machine (choice of welcome, authorisation and farewell screens);
- product sampling in the lockers of Paczkomat machines.
Large-format advertising on parcel machines - advantages
At the moment, the Paczkomat network consists of almost 22,000 machines located in large cities and small towns throughout Poland. The machines are located at petrol stations, bus stations, next to the largest supermarkets and on housing estates, i.e. in the most frequented and busiest places.
Customers use our machines 24 hours a day, 7 days a week. The Parcel Machines have their own lighting, so they advertisement is also highly visible at night. It is large-format information medium for brands, products or services .
Customers can take advantage of a minimum of four columns of boxes. This gives them between 4 and 44 square metres for their own advertising message. In addition, the respective company designs any graphics on its own, the printing of which is the responsibility of InPost.
We create advertising veneers from durable materials that will withstand the elements for the duration of the campaign. The installation and removal of the content from the machines is on our side. The customer is only responsible for ordering the service and providing the design.
Of course, we support clients throughout the entire advertising design phase . We provide a helpful Parcel Machine grid, which makes it much easier to deploy the various graphic elements and marketing slogans. This makes the whole process simpler.
InPost - advertising not only on the surface of boxes
Marketing material can also be on the screens of the machines, which is an ideal complement to large-format advertising. Machine users will see additional graphic content when sending or receiving parcels via a touchscreen dashboard.
In product promotion, sampling deserves special attention. There are 3 million boxes available to advertisers nationwide. This provides the opportunity to reach a multitude of new customers who will become interested in the brand when they receive a free gift when taking their order out of the machine.
Parcel machine - advertising at your fingertips
If you are interested in advertising on a Parcel Machine, please contact us via the contact form. We will be happy to answer all your questions, provide you with prices and details of our offer. We will also send you examples of implementations for well-known brands.
We also encourage you to contact us at reklama@inpost.pl. Full advertising offer on parcel machines is available on our website under Advertising with InPost: inpost.pl/advertising.
Test the power of our advertising and strengthen your brand's position in the industry!
Advertising your company with InPost? Always a good idea!
Take a minute to leave your contact details and we’ll prepare a tailored offer for you.
There are plenty of possibilities:
- Branding on Parcel Locker machines
- Ads displayed on Parcel Locker screens
- Sampling of promotional products
- Banner ads on the InPost website
- Advertising in the InPost newsletter
- Push notifications in the InPost Mobile app
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