Why do customers abandon their shopping baskets? Payments as the key to higher conversion rates in e-commerce

Shopping cart abandonment is one of the biggest challenges facing e-commerce. It is estimated that in fact, around 70% of online shopping baskets are not completed . What causes customers to drop out at the final stage? And what role do payments play in this?

You’ll find the answers to these questions in the third episode of the #BiznesPaczka podcast .

Adrian Gorzycki's guest is Łukasz Dziekan, Financial Services Business Director at InPost , which explores how rapidly e-commerce payments are changing and what will actually determine conversion rates in the coming years.

Why are so many shopping trolleys left behind?

The payment stage is one of the most critical points in the entire shopping journey. It is at this stage that customers most often:

• find the process too long and complicated,
• cannot find their preferred payment method,
• they give up because of a lack of flexibility or trust.

Simplifying payments is no longer a luxury, but a necessity ...if the shop wants to make a real improvement in its sales figures.

What will you learn from this episode?

The discussion covered key issues that directly influence customers’ purchasing decisions:

✅ Why around 70% of online shopping baskets are abandoned
What are the most common obstacles that stop customers from completing their purchase?

✅ Which technologies will be key to improving conversion rates
Automation, shortening the customer journey and integrations – what really works?

✅ What is InPost Pay and how does it streamline the checkout process?
A single solution that combines payment and delivery into a quick and convenient process.

Who is this episode for?

This material will be particularly useful for:

✅ online shop owners,
✅ e-commerce managers and specialists,
✅ those responsible for conversion and UX,
✅ Anyone who wants to reduce shopping basket abandonment and boost sales.

Podcast #BusinessParcel  It’s a space where we discuss the real challenges of e-commerce and practical solutions — without theory divorced from practice.

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