Visual advertising - what is it? Is it worth using?

Running your own business undoubtedly entails investing in promotional activities. This also has an impact on building brand awareness among potential customers. Find out what visual advertising is and how it differs from outdoor or large-format advertising.

What is visual advertising about?

Advertising The visual is part of the marketing strategy. It mainly uses pictorial (visual) forms of promotion such as graphics, films, spots, etc. It can accept both large formats and smaller ones e.g. in the form of a logo on a product label. Therefore, creativity, storytelling skills and graphic design skills are needed to create it.

It is worth bearing in mind that the definition of display advertising is broader than outdoor advertising, which is also called outdoor. As the name suggests, such a marketing message is placed only outdoors, i.e. in public space. This includes various types of billboards and banners. Large-format advertising is also included within the framework of outdoor advertising.

It is therefore possible to give many and varied examples of visual advertising . These range from posters placed in urban spaces and printed in newspapers, to advertising videos displayed on television or websites, to graphics or other material published on social media.

More non-standard options are considered to be pylons (characteristic of petrol stations and shopping malls), neon signs, stands displayed at various events or murals in interior spaces (e.g. in office buildings).

Objectives of visual advertising

The main objective of any advertisement is to get the viewer to purchase the brand's products or use its services . However, visual advertising has a somewhat broader application. Its tasks include building brand awareness , which is why it is so important that the message is aesthetically pleasing and memorable. It also has to acquaint the recipient with its values and mission the company concerned.

In addition to building a positive image, its objectives are to educate consumers and increase their involvement. Sometimes companies or charities want to shape certain social attitudes in this way. Of course, a significant task of such advertising is to build a competitive advantage.

Advantages and disadvantages of visual advertising

Most people are visual, which is why visual advertising is highly effective . Apart from this, other advantages of such advertising can also be distinguished, because:

• reaches a wide audience,
• helps create brand awareness,
• provides aesthetic value,
• attracts attention with creativity and is more memorable for the audience.

In a modern world dominated by a deluge of information, users have become more sensitive to images. They are the ones that are more memorable, so they win out over the written word. However, it is also important to bear in mind that visual advertising has its drawbacks. Its effectiveness depends primarily on high quality and professional execution . For this reason, companies choose to outsource them to external agencies, which in turn increases costs.

Apart from that such advertising reaches a wide range of people from different social groups and age ranges . This is why controversial content does not always work - so sometimes it is better to opt for a universal message.

Another limitation (when deciding on outdoor advertising) is the impact of external factors. It must therefore be characterised by high weather resistance.

InPost advertising - make our suggestions work for display advertising

For those who are creating a marketing plan, an important question is where to advertise their business. Nowadays, there are many options to do this, so it is best to choose a reliable and trustworthy company.

At InPost, we offer customers various forms of promotion and some of them fit into the framework of visual advertising. What can you decide on?

• Wrapping of parcel machines - is an example of outdoor advertising that works 24 hours a day. Thanks to the backlighting system, it will also be visible at night and on gloomy, foggy days.
• Online advertising banners - i.e. the placement of a graphic banner on the website www.inpost.pl.
• Advertising on the screens of Paczkomat® devices - A static form of advertising can also be placed on screens. This way, it will be seen by the people who are sending or receiving the package.

You already know what display advertising is and what its key benefits are. This will make it easier for you to decide whether it is worth investing in it. Be sure to take a look at our offer and see what you can gain from it.